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It has been a truly phenomenal year here at hasOptimization, and we are deeply grateful to the clients, friends, teammembers and collaborators who have helped make it such a banner year. A few of these people bear special mention: Client, friend and collaborator June Trisciani of j. ellen Design, whose referrals and testimonials have launched so much new business. Client/friend/collaborator Susan Englert of Sandpiper Artisans Graphic Design, whose services and referrals are always top notch. Team member Haeleigh Hyatt, without whom we could not have done the volume of business we’ve done this year. Team member Holly Mathison, who has…

Sans Stress is the private massage therapy practice of nationally certified massage therapist, Cat Stolz, LMT. Cat graduated from New Hampshire Institute of Therapeutic Arts’ comprehensive massage therapy program and has put this knowledge to work with her custom 45, 70 and 90 minute massage sessions tailored to meet clients’ individual needs. She enjoys providing relaxation and therapeutic massage services to people in the Somerville, MA area, and even offers portable chair massage services for the workplace or for special events. Before Cat studied massage therapy, we both went to Smith College in Northampton, MA, where we became good friends….

And no, that’s not a typo. As of March 29, my online marketing, web development and other services are now an official LLC in the state of NH: hasOptimization, LLC. Why hasOptimization? I’ll admit, the chuckle factor of getting to write lines like “this business hasOptimization” is a part of it. Aside from that, my initials are HAS, and optimization is what I do. I’m here to optimize your site, your marketing, your user experiences, and your data. My business is here to optimize YOUR business. So if you’re a client of mine, your business now hasOptimization. Coming soon, there…

Q: OMG Facebook changed things and my reach has gone down the toilet and no one is seeing my posts and Facebook wants me to pay for Promoted Posts but I can’t afford it and this is killing my business! How can I get my Facebook Reach back without paying for Promoted Posts? –Posts Aren’t Getting EdgeRanked A: Okay, PAGE, calm down–it’s going to be okay. This article does an excellent job of debunking the issues surrounding Facebook’s latest changes. Here’s a quick recap: Facebook has historically NOT shown you all the posts of all the things in your news feed, even…

Just a bit late! September was a busy month personally, with a couple of weddings and every weekend booked solid. I’ll admit, blogging fell through the cracks, and here I am realizing that I didn’t post any new blog content in October. October found me partnering up with DSD Media Marketing, a great little company focusing on producing top notch video content at reasonable prices. Rhiannon at DSD thinks everyone’s website deserves a testimonial video or other video content! I’m looking forward to working with them, because they’re like the puzzle piece to my work. I do SEO, UX and…

July was a very busy month! I joined a BNI group, which has been great for networking and marketing my business but has taken up a decent chunk of time. I’m also near-launch on a new website, organized a pretty smashing advertorial for a client who composes custom wedding music, and have been working on site reviews and new business development. I’m excited about working with some very interesting new people! In other words, writing on my own blog has been the least of my concerns. This month, I’m focusing on new business development while completing the aforementioned site launch,…

Business news time! Tomorrow, I’ll be at a networking meetup in Manchester. Thanks to Schall Creative for the invite. Looking forward to meeting other small businesses in central NH, and hopefully some new potential clients! I’d love to work with more NH business. At long last, I have some proper business cards! After much procrastinating and waffling about design and styling, I just did it. Unfortunately, I’m going to have to have them reprinted due to a printing error, but the information on them is accurate and that’s the most important thing (phone number removed in this image). One of…

AKA: Self Induced Cognitive Behavioral Therapy. Sorry, is my psych degree showing? I noticed today that I haven’t updated my blog in well over a week, which I try to avoid doing. I like the exercise of writing, if nothing else. Anyways, I haven’t updated recently because, as usual, I’ve been insanely busy. However, I have been doing something unusual: I’ve been making a distinct effort not to complain about my level of busyness. I will fully admit to being the person who uses Facebook as a personal venting space (and there’s a good reason why my personal Facebook is…

I recently launched my business and I’m working on building social media profiles. I don’t have a lot of time and I’m worried that having many profiles will spread me too thin. I sell mostly to business professionals. Does my brand need to be on Facebook? –Facebook Is Necessary? Let me preface this with the following: I’m a product of the Facebook generation. I got a profile back when you had to have a college email to join. Social media helped shape my college experience, and therefore has had no small influence on my career. I love Facebook. That said,…

“[Good] bosses consider coaching to be top priority and trust that investing in people will cause the numbers to improve.” I have seen several variations on this advice in recent business-management articles (the quote is from an Inc.com slideshow on the habits of ineffective managers). The sum takeaway is “People, not numbers, make your business; focus on relationships for long term success.” Which I agree with whole-heartedly.