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How Is AI Affecting SEO? An increasingly common question we’re fielding here at hasOptimization is “so how is AI affecting SEO?” This is a pretty hot topic in the marketing world right now, and any number of marketing news outlets are scrambling to declare that SEO is dead and AI is the future of search. SEO Has “Died” Before Now, I’ve been working in SEO and related fields since 2009, also known as “since forever” in internet years, and I think I’ve seen SEO declared deceased at least a half dozen times, killed off by everything from social media to…

A few weeks ago I decided to interview Logan, owner and lead strategist of our team, about the SEO (Search Engine Optimization) landscape and their thoughts on the introduction of AI (artificial intelligence). My findings were as expected, AI isn’t going away, AI is a problem, and generative AI is the worst of all. We did, however, touch on how AI is useful in simplifying our day to day workplace tasks, by giving us the opportunity to offload exercises like brainstorming and notetaking.  Let’s dive into some of the answers I got from Logan… Once I got them talking, they…

I am absolutely thrilled to announce that hasOptimization has been named the Organization winner of the Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing! You can read more about this award, and the individual winner Rejoice Ojiaku, on Search Engine Land. “I have so much respect for the work that hasOptimization are doing. They are setting the standard for what an agency should focus on when it comes to web inclusion and accessibility. With a brilliant team and a diverse clientele, their mission on making the web a better place can be seen through the services…

That title? That’s just here for search engine optimization. Yup, I went there. The fact of the matter is, there is no war on Christmas keywords (There’s also not really a war on Christmas, but that’s a whole other topic!). If anything, there’s a war on other winter holiday keywords.

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

A consistent complaint we get from clients is “why am I not #1 when I search for myself on Google?” As an SEO company, it’s our duty to help our clients rank when they weren’t, and rank better than they were prior to coming aboard. However, the simple question of “why am I not #1” might seem like a simple answer (such as we aren’t doing our job), but the answer is much more complex than you might think.

Hiring an SEO company or marketer can be a big step for your business. All you have to do is pay a bit of money, and then you can rake in the benefits of increased business, right? The too long, didn’t read is that it’s not that simple. Any SEO company’s job is incredibly complex, and though we understand the complexities of things like search engines, algorithms, and more so you don’t have to, there are a few things you should know before hiring an SEO company.

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search terms, trends, search location, Google’s algorithm, page responsiveness, mobile first indexing, are just a few things to consider when working on SEO.

One very interesting thing about SEO is the science that happens behind it. Whether it’s psychologically crafting content in a way that makes people click (i.e. clickbait), or it’s understanding how people navigate a page, understanding usability and the flow of any web page is important to crafting your perfect optimization approach. We were excited to read about this study by Nielsen Norman Group which tracked user eye movement on the search engine results page (SERP). A few years back, it was common to have ten blue-link results in a list. That required customers to read and examine what they…

Ever hear about the chocolate donuts SEO example, aka the “perfectly optimized page”? If you haven’t, there’s a great visual explanation here, but we wanted to flesh it out into a real example page. It’s a great way to learn about keyword placement and density. Let’s go!