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I’m pleased to announce we’ve hired a second social media manager to keep up with the needs of our growing client base. Erin Lafond comes to us from a top-notch writing background, with a MA in English from Boston College, and we’re thrilled to have her skills on tap in social media as well as in content writing.

While we’ve certainly talked plenty about why blogging can benefit your business, why you should use broad topics, and how to structure a blog post, one thing we haven’t really touched upon how to determine what topics to write a blog post about. In this post, we’ll go over some places you can generate blog topics, and how those blog topics will work for you.

Important information for all small businesses in NH and other areas: The Small Business Administration now has “disaster loan” opportunities for small businesses, including Economic Injury Disaster Loans and Payroll Protection Program loans. Both of these programs can in fact be grants (“forgivable loans”) if used for the intended purposes, and have low rates for any money you must pay back. Our accountant, Joe Orabono at Vector Tax & Accounting, sent us a note to tell us he’s recommending that ALL his small business clients apply for these programs, especially given the potential for grants from them. Here at hasOptimization,…

Hiring in the world of COVID-19 2020 is, well, kind of a trip. Many companies are laying off staff, and here we are hiring. In many ways, this reflects hasOptimization’s relatively privileged position in this wild ride: We were already a fully remote company, focused on web-based marketing efforts. We will, ultimately, be able to weather this and come out in good shape. And in the meantime, we needed a Social Media Manager.

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

Updated 4/14/20. New items are marked with new We know that it’s going to be a rough bit of time, but don’t worry — we’re all in this together and we all feel the pain you do! We want to help. We’ve compiled a list of a ton of free or low cost things you can do while staying inside. Most of these things require the internet, so make sure you have a nice fast internet connection. Many more are kid-friendly (we’ll mark if they’re not), so if you have children that have to stay at home too, here are…

During this time of uncertainty, many companies are opting to adopt work-from-home policies. Working from home is great… If you have the kind of self-discipline to be at home around your pets and family and do meaningful work at the same time. Not everyone is an ideal candidate to work from home, and we understand that it can be more difficult for some people than others. hasOptimization is a work-from-home company, and we wanted to share with you some of the work from home tips and tricks to help you be as efficient and comfortable as possible during this time….

hasOptimization is proud to announce the launch of a new website for renowned dance caller, musician, and poet Dudley Laufman. Dudley is located in central New Hampshire and needed a new website to publish his events on. He wanted to have an easier to update calendar solution, and also announce that he had books, CDs, and DVDs for sale. He wanted a very basic website, but wanted something a little easier to maintain. We were happy to oblige!

A consistent complaint we get from clients is “why am I not #1 when I search for myself on Google?” As an SEO company, it’s our duty to help our clients rank when they weren’t, and rank better than they were prior to coming aboard. However, the simple question of “why am I not #1” might seem like a simple answer (such as we aren’t doing our job), but the answer is much more complex than you might think.

Hiring an SEO company or marketer can be a big step for your business. All you have to do is pay a bit of money, and then you can rake in the benefits of increased business, right? The too long, didn’t read is that it’s not that simple. Any SEO company’s job is incredibly complex, and though we understand the complexities of things like search engines, algorithms, and more so you don’t have to, there are a few things you should know before hiring an SEO company.