Blog

If you have a G Suite account, chances are you’ve received this email from G Suite: Dear G Suite Administrator, You are receiving this email because users within your organization may have active links within their documents, websites, scripts, or applications that go to Google’s G Suite Domain Contact page. On August 31, 2020, the Domain Contact page will be removed, since it contains the Admin contact details of Google’s customers. If your users don’t remove internal links to this page in their resources, the links will break as of August 31, 2020, resulting in a “404 Error” code. What do I need to do? Instruct…

Keeping in line with our mission statement, we are committed to a fair and equal world where everyone can and will vote in the upcoming election. We were happy to work with the NH chapter of the American Civil Liberties Union to help create an unbiased voter information funnel site to allow people easy, responsive access to necessary information for registering to vote, registering to vote absentee, and voting itself.

Our clients are so great at what they do that we love showing them off. This week we’re highlighting Repair Wireless, a phone repair store out of the Westgate Mall in Brockton, MA. Repair Wireless has been a client of ours since 2018, and we’re happy to support their efforts for the Right to Repair!

#Hashtags. Some companies use them, some don’t. Ultimately, if you use the wrong ones, it’s true that your business won’t see much benefit from them. Yet, if you research your hashtags and treat them as the communities that they are, your social media following can grow and get the traffic it deserves. In these three steps, I’ll go over how to choose the right hashtags for your business and get more engagement on your content.

Black Lives Matter. That’s a complete sentence as it stands, and it’s not open for argument, rebuttal, or expansion (if “all lives matter,” we wouldn’t need nationwide protests to recognize the value of Black life).

This year, although we have not yet lived through half of it, has already been one particularly rife with crises. Speaking from a global perspective: A global pandemic is an immense stressor on every single sentient being on this planet. Speaking from a US perspective: We are a young country, still fighting out who we are and who we want to be. Speaking personally: I have more thoughts and feelings about this than would fit here, but I am going to restrict this post to a very narrow topic, and that is how we handle business social media in a…

In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.

hasOptimization is proud to announce the launch of a detailed event timeline for the Society of Women’s Health Research (SWHR). SWHR approached us with a need for a visually appealing and responsive timeline to commemorate their 30th anniversary. We were happy to be of assistance, and want to share this project with you.

I’m pleased to announce we’ve hired a second social media manager to keep up with the needs of our growing client base. Erin Lafond comes to us from a top-notch writing background, with a MA in English from Boston College, and we’re thrilled to have her skills on tap in social media as well as in content writing.

While we’ve certainly talked plenty about why blogging can benefit your business, why you should use broad topics, and how to structure a blog post, one thing we haven’t really touched upon how to determine what topics to write a blog post about. In this post, we’ll go over some places you can generate blog topics, and how those blog topics will work for you.