Blog

Scam Alert: Backlink Photo Credit Scam

Posted by on January 7th, 2021

A fun new scam is cropping up, similar to the scary sounding spam about infringing photos which phishes you for sensitive information, but this one seems a little less nefarious. Instead of looking to capture your sensitive data, “scammers” (likely more like black-hat SEOs) write to you posing as a client or “on behalf of” a client, claiming you are using one of their copyrighted photos on your website without their permission. A client recently forwarded one of these emails to us, which made us aware of the backlink scam. Here’s how the email went: Hello there, You are using…

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What you should know before hiring an SEO company

Posted by on February 11th, 2020

Hiring an SEO company or marketer can be a big step for your business. All you have to do is pay a bit of money, and then you can rake in the benefits of increased business, right? The too long, didn’t read is that it’s not that simple. Any SEO company’s job is incredibly complex, and though we understand the complexities of things like search engines, algorithms, and more so you don’t have to, there are a few things you should know before hiring an SEO company.

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Why aren’t website builders so great?

Posted by on December 1st, 2017

When we take on new clients, often times they hand over DIY projects and websites to us to continue working on. While we are all for taking responsibility into your hands and trying out the DIY route, we often have to explain to our clients why sometimes DIY website builders aren’t the greatest things. Sure, if you need a basic web presence and need a decent easy-to-use and easy-to-make website in a pinch, we applaud your effort of using a web builder online. Still, understanding some of the shortcomings of these website builders can help you make a more informed…

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Client Profile: 2diFore Marketing Solutions

Posted by on June 24th, 2014

Here at hasOptimization, we love all our clients! But there’s a special place in our heart for Dianne Beaton of 2diFore Marketing Solutions. Dianne is not only a client, she’s a partner–and a friend! I met Dianne last year through another fantastic partner, Susan Englert of Sandpiper Artisans Graphic Design, whose design skills have influenced many of the websites we build. Dianne was looking for someone to be the go-to SEO, web development and web maintenance contractor for her full-service marketing firm, and Susan knew that hasOptimization could fill those shoes. We began working with Dianne on SEO content updates…

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We don’t like to toot our own horn…

Posted by on June 3rd, 2013

But if our clients want to do it for us, we’re delighted! (Read more testimonials here). The smart and talented June at J Ellen Design has this to say about our work: “At my invitation, Holly was a guest presenter at Window Covering Association of America’s Seacoast Chapter monthly meeting. Holly’s presentation was focused on SEO and Social Media and was geared toward Interior Designers and Window Treatment Workroom professionals. This can be a difficult topic for a group of non-technical individuals; however, Holly was amazing at breaking down each piece into bite-size chunks that were easy to grasp. The…

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Organizing Your Blog Part 2: Setting Up Your Blog

Posted by on November 23rd, 2012

Last week I discussed why you should spend time organizing your blog. This week I’ll start telling you how to go about organizing your blog, starting from launch. Is a Blog/Has a Blog If you’re launching a new website, think about the overall structure at the beginning to save yourself time and hassle later. Do you want the home page to be a static page, or do you want it to have your most recent blog posts? Is this a blog site, or a site with a blog? The answers to these questions will determine the information architecture of your blog;…

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Organizing Your Blog Part 1: Why Bother?

Posted by on November 19th, 2012

There are many, many reasons that people write blogs. A few of the most common are personal blogs, blogs for the purpose of drawing in traffic to a site,  informational blogs and photo blogs. While personal blogs may have the luxury of not paying attention to organization, the majority of blogs do not. Why is Organizing Your Blog Important? You certainly can choose to not make use of categories, tags, date archives and URL structure to organize your blog. You have that option. However, even for a personal blog I wouldn’t recommend it. You might want to be able to…

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Site Launch: Antonia Designs

Posted by on September 10th, 2012

It’s always a good day when I get to announce the launch of a new website, and this one has been a long time coming. The development of the Antonia Designs site has been plagued with vacations, indecision, and last minute changes as Antonia and I struggled to realize her vision within her budget. Ultimately I learned a lot in the process, which is always a good thing for me. The web is in no way static, and new solutions and options are always appearing when you least expect them. This was, for example, the first site that I built…

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August News & Updates

Posted by on August 16th, 2012

July was a very busy month! I joined a BNI group, which has been great for networking and marketing my business but has taken up a decent chunk of time. I’m also near-launch on a new website, organized a pretty smashing advertorial for a client who composes custom wedding music, and have been working on site reviews and new business development. I’m excited about working with some very interesting new people! In other words, writing on my own blog has been the least of my concerns. This month, I’m focusing on new business development while completing the aforementioned site launch,…

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Small Business Marketing: Think Local

Posted by on April 30th, 2012

My favorite projects to work on are small business clients from my hometown area. Why? Well, I’m from a small town (Canterbury, NH) and live in a small city (Concord, NH), and when you grow up in small communities you understand the value of local communication. I’ve also lived in the big city (Los Angeles, CA) and the contrast between small business marketing there and small business marketing here in Concord is stark. Small business in Concord, NH is interdependent. There is less competition, and more incentive to cooperate with your fellow small business next door or down the street….

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