Blog

Adding Pronouns to Email Signatures

Posted by on November 18th, 2019

If you communicate with a hasOptimization staff member regularly, you may have noticed that we recently added pronouns to all of our email signatures. You may be wondering why that is…and don’t worry, I’ll get there. First, though, I’d like to give you some background. What IS a pronoun, anyways? A pronoun is a word which stands in for a noun. It would be a little odd if you used someone’s name every single time you referred to them: “Jennifer has gone to Jennifer’s car to get Jennifer’s jacket because Jennifer is cold”. Strange, huh? “Jennifer has gone to her car to get her jacket because she is cold” seems much more natural to the average English speaker. “She” and “her” are pronouns, standing in for Jennifer in that second example sentence. They (a word which here is standing in for the noun “pronouns”!) make our language flow more smoothly and be less repetitious. Why are pronouns important and why are some people so upset about them? Here’s the deal. Calling someone by a pronoun that is not theirs is just as bad as calling them by a name that is not theirs. It’s careless, and repeated it becomes rude. It makes the person you’re speaking about feel not-known, not-seen. If that happens to someone constantly, every day, it wears them down. It’s tiring. It’s painful. Don’t do that to people! So why’d hasOptimization put pronouns in our email signatures? Well, half of the hasOptimization core team uses an uncommon…

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Introducing Andrew!

Posted by on May 16th, 2014

hasOptimization is pleased to announce that we’ve hired an Online Marketing Manager. His name is Andrew Pezzuto, and you can learn more about him here, on our new staff page! Andrew is a snappy content writer, a baseball fanatic, and likes to crank dubstep in the hasOptimization offices while he’s working. And we’re okay with that! If a working environment with a constant supply of snacks, permission to kick your shoes off while working, electronica on Pandora most of the day, and a super flexible schedule with work-from-home permission sounds up your alley (oh, and you have to have SKILLZ, in marketing, writing, design or development!) please feel free to send your resume in at any time. We aren’t actively looking for new staff at the time of this writing, but we’re always keeping an eye open for the next member of our expanding team. It’s been a wild and wonderful first quarter here at hasOptimization, and we’re very pleased to have Andrew on board. It’s meant a slow period for blogging but we’re getting back on track. Maybe next post will be a guest post by Andrew! (hint, hint, Andrew!)

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hasOptimization hasThankfulness

Posted by on November 27th, 2013

It has been a truly phenomenal year here at hasOptimization, and we are deeply grateful to the clients, friends, teammembers and collaborators who have helped make it such a banner year. A few of these people bear special mention: Client, friend and collaborator June Trisciani of j. ellen Design, whose referrals and testimonials have launched so much new business. Client/friend/collaborator Susan Englert of Sandpiper Artisans Graphic Design, whose services and referrals are always top notch. Team member Haeleigh Hyatt, without whom we could not have done the volume of business we’ve done this year. Team member Holly Mathison, who has done some amazing work this year on our new business cards and a number of client projects including print design and web design and development. The whole crew at BNI Powerhouse for referrals, collaboration, services and support. And that’s just a sampling. There are too many of you to list here, and you’re all amazing. If you’re reading this post, we are thankful to you!

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October News & Updates: Stepping It Up

Posted by on November 10th, 2012

Just a bit late! September was a busy month personally, with a couple of weddings and every weekend booked solid. I’ll admit, blogging fell through the cracks, and here I am realizing that I didn’t post any new blog content in October. October found me partnering up with DSD Media Marketing, a great little company focusing on producing top notch video content at reasonable prices. Rhiannon at DSD thinks everyone’s website deserves a testimonial video or other video content! I’m looking forward to working with them, because they’re like the puzzle piece to my work. I do SEO, UX and Analytics, but I don’t handle video or photo content. They do photo and video, and some web development, but very little SEO. In short, we’re both excited to have the other available as a resource. I’m also investing in my business. This month, I finally made the jump to a paid version of my belovedinvoicing and accounting software, Freshbooks. Freshbooks has been with me from the beginning, and until now I’ve made due with a free version, but as I take on more clients it is becoming harder to manage invoicing efficiently. The paid version of Freshbooks enables me to invoice in a few clicks, send emailed invoices, and send one-click payment-received emails. Great stuff. I also stepped it up in the production side with new software for reporting and analysis, which makes me very happy. I love being able to deliver good data to my clients, but with smaller SEO…

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