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I’ve done a few blog posts regarding RSS feeds and email marketing, including how to send out a freebie campaign, and how to set up a custom RSS feed, as well as how to include featured images in your MailChimp RSS campaign. While these tutorials are helpful, it helps to understand what RSS is and how it can assist you, and then go through a basic setup for hooking RSS into your email marketing campaigns. Well, I’m here to teach you just that!

We’ve already gone through how to get featured images/blog post images to show in MailChimp with the Featured Image in RSS plugin, but perhaps you don’t want to use a plugin. Maybe you’re looking for a way to edit your RSS feed without putting yet another plugin into your WordPress install. Never fear! We can help guide you through this plugin-less route. It’s actually quite simple, and there’s a few different ways to do it. Let’s take a look!

Sometimes, you start working on something and you start getting really into it and you have a problem with something about it. Then, because you’re already knee deep in it, trying to resolve the issue becomes some big hassle and you just can’t figure it out. So what do you do? You take to Google, you ask your friends, you try the knowledge base for that particular thing you’re trying to troubleshoot. But then… You find out the answer was there right in your face all along.