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hasOptimization Rebrands Falconieiri Visuals  We started working with Veronica Falconieri Hays in 2022 when she came to us looking for a new website. We launched a semi-custom WordPress site for her in early 2023 and created a new logo to match. At the time, Veronica was happy with the name Falconieri Visuals, but by early 2026, she had decided it was time for a change. The Rebrand Veronica wanted to rebrand because she found that “Falconieri Visuals” created pronunciation and clarity challenges. She also felt the name underrepresented the sophistication of her work and no longer supported the growth she…

I “rebranded” myself in August of this year, announcing my name change (it’s Logan now!) to my family, staff and clients. And the world, of course! It went better/smoother than I’d expected, and the brand stakeholder (that’s me!) is delighted with the results, all of which is pretty much the best you can say of any rebranding effort. Now, two months out from the announcement, I’m reflecting on that rebranding as I watch my friend and colleague Amanda rebrand her business. Rebranding a business is, as I said in my original post, very much like rebranding yourself. You must identify…