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Everyone messes up at some point or another. We are all human, and because of that, things can — and do — go wrong. No matter how big or small your mistake may be, at some point in time as a business owner, you are likely to have to write some sort of apology to your customers and the public as a whole. Whether your mistake can be eschewed with a simple “we are sorry for the inconvenience” or requires something more in depth, you’ll really need to put pen to paper, so to speak. Writing a brand apology really…

I “rebranded” myself in August of this year, announcing my name change (it’s Logan now!) to my family, staff and clients. And the world, of course! It went better/smoother than I’d expected, and the brand stakeholder (that’s me!) is delighted with the results, all of which is pretty much the best you can say of any rebranding effort. Now, two months out from the announcement, I’m reflecting on that rebranding as I watch my friend and colleague Amanda rebrand her business. Rebranding a business is, as I said in my original post, very much like rebranding yourself. You must identify…

When making websites, we understand that a website we build for you today may be outdated as soon as a year from page launch. Because the internet is a part of technology, new things and ways to consume data and information routinely come out. A page that we made five years ago may not have the same functionality as a page that is created today. That’s why we offer website development services to update your brand website and attempt to add functionality where none exists. Many times we do this to conform with best practices for responsive website building, since…