Of Chessex and Tentsmiths: Two Sides of the Same Coin
In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.
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