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8 WordPress Security Essentials for Beginners

Posted by on March 18th, 2019

So you’ve decided to launch a foray with WordPress as your backbone. Congratulations! Whether this is your first or fifteenth WordPress website, you may or may not have dabbled in tightening down your security. We go over some of the essential security you should use and implement on your WordPress site. Remember what they say, an ounce of prevention today is worth a pound of cure!

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How To: Add Users to Google Analytics

Posted by on August 17th, 2018

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing and the overall success of your website. We LOVE Google Analytics here at hasOptimization, and asking for access to your site data is probably one of the very first technical-ish things we will ask about when you first become a client. Today, we’re not going to be digging into the massive amount of data you can get out of Google Analytics, or even how to set it up. Nope, we’re focusing on one small but really important thing: how to give access to your Analytics in a way that is security-conscious, efficient, and doesn’t make you want to pull your hair out. Why? Well, because this is a task we have to ask you to do for us, when you become a hasOptimization client, and it also may be a task that you need to do to give access to employees, other people involved with your website, or even your own new email address. Why not just set up “[email protected]” and then give that login out to anyone who needs it? Well, what if you need to remove one person’s access later? What if someone gets fired? What if you lose access to that email…

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What is SSL and do I need it?

Posted by on April 25th, 2018

If you’ve spent any time developing or working on a website in the past few months, you may know that there has been a large push from Google, web hosting providers, and others to enable SSL (secure sockets layer). Why? Tl;dr: SSL (https) allows you to have the coveted “green padlock” next to your URL, announcing your site can be confirmed that it is, in fact, the website it claims to be, allowing for security and peace of mind.

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WordPress 3.4.1

Posted by on July 3rd, 2012

WordPress 3.4.1 appeared on most of the WordPress sites I work with over the last couple of weeks (this site included!). It brings with it a number of great new features, including: Live Preview for themes. This is going to make theme changes SO much less painful–you’ll be able to customize the new theme via the CMS before you launch it, reducing the ‘growing pains’ awkwardness of not having your theme look perfect on launch. Flexible headers: one annoyance I run into pretty often when working on a lightly customized theme is that the header size has to be changed in a part of the theme code that the typical user can’t access, and even for the experienced user it’s not very user-friendly. Now themes that support it will have flexible sizing for headers built into the CMS! This is one of those features that if you don’t need it, you are thinking ‘who cares?’, but if this is a frustration you’ve had a few times….you care! Twitter integration. I’m not a big Twitterer myself, but it’s a great tool for many businesses, and integrating it into WordPress will be a great feature for many people. SECURITY. I (and all good developers/site managers) recommend that you update your WordPress install whenever a new version comes out, because they typically include bug fixes that will improve the security of your site. It’s easy to forget about site security until you get hacked or virused…but no site is so small as to…

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