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Vanity vs. Traffic: What are the best keywords for your business?

Posted by on December 17th, 2019

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search terms, trends, search location, Google’s algorithm, page responsiveness, mobile first indexing, are just a few things to consider when working on SEO.

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#HowToHashtag : A Guide to Hashtag Basics

Posted by on December 15th, 2014

Today’s blog post is by Social Media Rockstar Aimee Cozza! Take it away, Aimee! So what are these weird things known as “hashtags”? I’m sure you see them often enough… They’re the things with the pound symbol before them. Like you might see, #mylife on Twitter. Hashtags DO serve a purpose, despite how liberally some people may use them (stylistically, that is). Hashtags are like keywords–they are a way to group and find similar topics on Twitter, Facebook and other social platforms. For example, if you post an item such as “Hello world! #tweet” anyone who searches on that platform for “tweet” or clicks on the hashtag #tweet (you’ll notice they’ll automatically turn into links when you type them), the user will be able to see anything anyone has ever posted under that hashtag. This way people can search and find content relative to what they want and what they would like to learn or read about. There are a couple of things to note with hashtags. Hashtags can be acronyms such as #smh (which means ‘shaking my head’), can be one word like #wordpress, or can be more than one word, like #drivingonthehighway. Most major social media outlets like Facebook, Twitter, and Google+ will not allow spaces in multi-word hashtags. For example, you can post #MyHouse or #myhouse, but you cannot post #my house. Basically you want to make sure when you’re using hashtags that they are relevant to the content you are posting. There are a few ways to…

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Should I fill my footer with keywords?

Posted by on December 19th, 2011

I recently had to research this question for a client–I knew the answer on a gut level, but needed the data to back it up. Turns out, it’s kind of hard to find. There’s a lot of information out there about what you should do with footer links. And there’s a lot of information out there about the practice of “keyword stuffing” (and if you’re still doing this in your site, please join us in this decade!). But there’s actually relatively little information about specifically stuffing your footer with keywords. Everyone wants to rank well for key terms that may be a little hard to work into your home page content. And back in the day, keyword stuffing (whether in the body, hidden by colors or slide-out panels, or in the footer) did actually work. That was a simpler time…an easier-to-spam-the-search-engines time. But that time has passed. We can’t keep thinking of Google (or even Yahoo) as just a term-frequency-matching system. Try Googling (oh, the irony) how Google’s algorithm actually works to deliver search results. They’re not actually going to explain it to you. But what you will realize quite quickly is that IT’S REALLY COMPLICATED. Ranking highly for your key phrases hasn’t been a matter of simple frequency on the page in a verrrrrry long time. Keyword stuffing simply ain’t what it used to be. The other thing you’ll quickly realize is that the Google algorithm is REALLY SMART. The Google “bot” is parsing more than just your text content,…

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