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Is going viral worth it? Going viral is very exciting, but do those big spikes in engagement actually lead to more overall traffic? In this blog, we’ll take a look at a few of our recent viral posts and weigh the pros and cons of their impact on our social media following. Read on to learn whether or not it’s worth trying to go viral and how it can influence your business’s social media marketing.

Chances are, if you’re on the web in 2019, you have heard of the dreaded algorithm. Facebook is not the only social media channel that utilized “the algorithm”… Subsidiary Instagram also utilizes “the algorithm” over recent posts. Twitter has also begun to adopt the same idea, and other social media programs are falling into line as well. While many of us hate the algorithm (us included; give us a most recent posts timeline!), unfortunately it has become a bit of “web standard”. Understanding how the algorithm works is one way to ensure that you can try to create the very…