Social Media: Casting a Line vs. Casting a Net
Posted by Aimee Cozza on April 9th, 2018
When taking on new clients for social media management, we often have to sell ourselves on a few points and convince our clients that we are working in their best interests. One of the biggest things we have to sell our new clients on is when we’re coming up with topics to post about, that they need to cast a broad net and develop into “halo” topics that can envelop their brand.
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