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You may have heard of the term “black-hat” versus “white-hat”, and you may know what that refers to. If you don’t, remember the old show Spy versus Spy? You had a white spy and a black spy, only in these instances “black-hat” refers to a malicious or underhanded person, whereas “white-hat” can be less morally ambiguous. Black-hat and white-hat can be used to describe a lot of things, especially in the tech community… Black-hat vs white-hat hackers, black-hat vs white-hat developers, or in this case black-hat search engine optimizers versus white-hat search engine optimizers.