I have an idea for a piece of content and I want to maximize the likelyhood that people using Google will find it. I don’t plan to create an ongoing blog, and I don’t currently have an outlet that this content is appropriate for–I just want to write about this topic! I considered setting up a WordPress, but it looks complicated for my purposes. How about tumblr? Other ideas?
-Wants Right Internet Tool

Sometimes you have a piece of content just banging around in your head and you want to have people read it, but you lack a good place to put it. You could, of course, create a new microsite devoted to it, or a small blog, or even just put it up as your Facebook status, but those options all come with significant limitations or downsides, from lack of professionalism to lack of distribution to excessive work for your purposes. My suggestion to WRIT? Find a site that accepts guest posts that is related to your topic, and offer your post up to them. Seek one that is as relevant as possible, has good readership and/or connections in the blogging community, and which will offer social media publicity for your content. If WRIT lacks the expertise to find the right channels for her content, hiring someone who does article marketing (like me!) is always an option.

Once you’ve found a good channel, WRIT, don’t forget about social media distribution. Pushing your post out to your friends and family will give you a decent visibility boost, and if you have public/professional pages those can do even more. You can also hang around forums and comment areas on related websites looking for people talking about your topic, then mention your article and link to it. Basically all the standard options for article publicity remain open to you, WRIT, even if you’re publishing on a site you do not own. If your only goal is to get as many people to read it as possible, the sky’s the limit!

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