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Let’s be honest: Google somehow runs the internet, knows what you’re doing at all times, and still manages to reinvent itself (slightly) every few months just to keep us on our toes. A lot of marketers talk about Google being a problem, always changing, and always out to mess up your ranking. But as Logan, hasOptimizations’ Owner and Lead Strategist, puts it: “I decided that my goal was going to be not to see them as an adversary, but to see the search engine as a sort of dance partner where when we aligned our goals with each other, we…

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing and the overall success of your website. We LOVE Google Analytics here at hasOptimization, and asking for access to your site data is probably one of the very first technical-ish things we will ask about when you first become a client. Today, we’re not going…

This blog post has been a long time in the making. There are a variety of Contact Form 7 “fixes” to get submissions to show on Google Analytics, but seemingly none of them work. It used to be as simple as dropping a bit of code into the “additional settings” in the contact form, but no longer. It’s taken some time to figure out exactly how this can be done — and actually work — so I’d like to share the various solutions for fixing this. This blog post is dated July 20th, 2017; changes may occur in the future…

I had the opportunity today to fix what appeared to be a big, ugly, wasteful problem in a very simple way, and I have to say: There are few better feelings in my line of work. In brief, I had a client whose Adwords data was not coming through into Analyics, leaving me and the PPC lead with no real information as to which ads were most effective. Never having encountered the issue before, I was at a bit of a loss as to what to do. Most of the time, this data passthrough happens fairly automatically. I’m still not…