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Why Googling yourself doesn’t reveal your SERP ranking

Posted by on February 25th, 2020

A consistent complaint we get from clients is “why am I not #1 when I search for myself on Google?” As an SEO company, it’s our duty to help our clients rank when they weren’t, and rank better than they were prior to coming aboard. However, the simple question of “why am I not #1” might seem like a simple answer (such as we aren’t doing our job), but the answer is much more complex than you might think.

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Pinball! Tracking User Eye Movement on the SERP

Posted by on December 2nd, 2019

One very interesting thing about SEO is the science that happens behind it. Whether it’s psychologically crafting content in a way that makes people click (i.e. clickbait), or it’s understanding how people navigate a page, understanding usability and the flow of any web page is important to crafting your perfect optimization approach. We were excited to read about this study by Nielsen Norman Group which tracked user eye movement on the search engine results page (SERP). A few years back, it was common to have ten blue-link results in a list. That required customers to read and examine what they were clicking. Now, especially on Google, the SERP can have all kinds of more visually appealing bits of information, such as business listings to the right, rich snippets highlighted at the top — sometimes even with pictures, or even accordion answers to questions. How can we know where a user’s eye travels, and what listing is most important to optimize for? The Pinball Pattern NNG compares the way they found a user’s eye to move about the SERP to be similar to a pinball inside of a pinball machine. That means that they found users aren’t consuming information on the SERP in a linear fashion — instead the eye can be moving left, to right, to left again, causing a “pinball pattern” effect. What’s it look like? Let’s get into the nitty gritty about what a typical SERP looks like and what the pinball pattern suggests. You will see in…

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