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Reflections on Rebranding: 2 month update

Posted by on October 28th, 2019

I “rebranded” myself in August of this year, announcing my name change (it’s Logan now!) to my family, staff and clients. And the world, of course! It went better/smoother than I’d expected, and the brand stakeholder (that’s me!) is delighted with the results, all of which is pretty much the best you can say of any rebranding effort. Now, two months out from the announcement, I’m reflecting on that rebranding as I watch my friend and colleague Amanda rebrand her business. Rebranding a business is, as I said in my original post, very much like rebranding yourself. You must identify what your new brand will be. You must prepare and lay the ground work for the transition. You must decide what that transition will look like (Is it a surprise? Do you ‘tease’ the announcement?). And you must make a plan for ensuring a smooth transition to the new branding, everywhere that people have become accustomed to seeing the old brand.

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