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WordPress is a wonderful, open source, flexible, user-friendly, mobile-friendly, SEO-friendly way to build a website. It’s what this site is running on, and it’s one of the most popular platforms on the web. However, this very user-friendliness comes with a price. The downfall of many things which are user-modifiable is that they are also readily user-breakable. Many people like to fault Apple for being a very closed system–and they are right, to a point. However, it is this closed system that lets Apple provide a highly functional and dependable computer with excellent customer service should you have problems. When building…

I recently had to research this question for a client–I knew the answer on a gut level, but needed the data to back it up. Turns out, it’s kind of hard to find. There’s a lot of information out there about what you should do with footer links. And there’s a lot of information out there about the practice of “keyword stuffing” (and if you’re still doing this in your site, please join us in this decade!). But there’s actually relatively little information about specifically stuffing your footer with keywords. Everyone wants to rank well for key terms that may be…