Blog

Let’s be honest: Google somehow runs the internet, knows what you’re doing at all times, and still manages to reinvent itself (slightly) every few months just to keep us on our toes. A lot of marketers talk about Google being a problem, always changing, and always out to mess up your ranking. But as Logan, hasOptimizations’ Owner and Lead Strategist, puts it: “I decided that my goal was going to be not to see them as an adversary, but to see the search engine as a sort of dance partner where when we aligned our goals with each other, we…

A few weeks ago I decided to interview Logan, owner and lead strategist of our team, about the SEO (Search Engine Optimization) landscape and their thoughts on the introduction of AI (artificial intelligence). My findings were as expected, AI isn’t going away, AI is a problem, and generative AI is the worst of all. We did, however, touch on how AI is useful in simplifying our day to day workplace tasks, by giving us the opportunity to offload exercises like brainstorming and notetaking.  Let’s dive into some of the answers I got from Logan… Once I got them talking, they…

If you’ve hired us to run your social media, first of all thank you for trusting us with your online self. We’re here to make it look good, sound smart, and be relatable. But here’s the thing: even the most brilliant social media plan needs you to really shine. Let’s talk about how to squeeze every drop of goodness out of your social media program with hasOptimization. 1. Be Involved  Any great cake starts with ingredients. The more we know about what’s actually happening in your business, the more your socials feel like you. New product? Surprise sale? Your office…

Imagine trying to corral over 80 therapists, a medication management program, multiple group sessions, and a two-state footprint into one website. That’s not a metaphor, we just did that. We’re happy to announce the launch of the brand-new website for Counseling Associates, an awesome mental health practice offering services across New Hampshire and Mississippi! From a small office in New London, NH in 2004 to 84 clinical staff in 2025? That’s some serious growth, and now, their website does it justice. Building this site took a bit longer than our usual turnaround….because this team is huge. Like 80+ clinicians, therapists,…

When you know you need a website, whether it’s your first or your fifth, you may not know or remember what you need to get the ball rolling. That’s why we’ve put together this quick guide to help you understand what WE need from YOU in order to embark on your optimal website development project.   1. Domain and Hosting: The Foundation Before anything else, you need a domain (yourwebsite.com) and a hosting plan (the service that stores your site and makes it accessible online). These are non-negotiable. If you don’t already have them, we can help you choose and set…

When Devon first reached out to us about her budding flower business, Summit Path Blooms, she had one big realization: she had a lot of blooms. Like, way more than your average backyard gardener. Dahlias, sunflowers, herbs and more, her yard had quietly transformed into a full-blown micro flower farm. And just like that, Summit Path Blooms was born.

We get excited about a lot of things—new websites, our fur babies, a well-organized navigation bar—but nothing hits quite like launching a fresh .gov site for a town so close to home (hasOptimization’s hometown!). That’s why we’re extra excited to introduce the brand new Canterbury, NH website! 

As any small business owner knows, it can be a real challenge to strike the right balance between working in and on our businesses. That’s certainly been the case here at hasOptimization where we’ve been so slammed with new business that we nearly forgot to share our work with the world.  These site launch blog posts matter to use because, of course, we want to showcase our expertise and dedication to our clients; we also want to introduce them to our audience.  So, here we go, the site launches that have been keeping the hasOptimization team hopping! 

In case you haven’t noticed, the social media platform Bluesky is suddenly dominating headlines and attracting record numbers of new users. What gives?  Since the U.S. election on November 5, specifically X (formerly Twitter) CEO Elon Musk’s apparent influence in Donald Trump’s victory, a growing wave of social media users — 18 million to date — have been leaving Twitter for Bluesky. By leaving Twitter, we mean leaving in droves! So far, more than 115,000 users have abandoned Twitter or X, post-presidential election. This mass migration signals a significant shift in user preferences and raises important questions about the future…

When Kerry Barrett came to hasOptimization with ideas for an updated site, we were excited to help her create a site that reflected who she was and how passionate she is about helping people reach their potential. Kerry is an on-camera coach, corporate trainer and keynote speaker on a mission to help her clients level-up their on-camera skills and confidence so they can leverage video for authority, visibility and revenue.