Blog

Imagine trying to corral over 80 therapists, a medication management program, multiple group sessions, and a two-state footprint into one website. That’s not a metaphor, we just did that. We’re happy to announce the launch of the brand-new website for Counseling Associates, an awesome mental health practice offering services across New Hampshire and Mississippi! From a small office in New London, NH in 2004 to 84 clinical staff in 2025? That’s some serious growth, and now, their website does it justice. Building this site took a bit longer than our usual turnaround….because this team is huge. Like 80+ clinicians, therapists,…

When you know you need a website, whether it’s your first or your fifth, you may not know or remember what you need to get the ball rolling. That’s why we’ve put together this quick guide to help you understand what WE need from YOU in order to embark on your optimal website development project.   1. Domain and Hosting: The Foundation Before anything else, you need a domain (yourwebsite.com) and a hosting plan (the service that stores your site and makes it accessible online). These are non-negotiable. If you don’t already have them, we can help you choose and set…

When Devon first reached out to us about her budding flower business, Summit Path Blooms, she had one big realization: she had a lot of blooms. Like, way more than your average backyard gardener. Dahlias, sunflowers, herbs and more, her yard had quietly transformed into a full-blown micro flower farm. And just like that, Summit Path Blooms was born.

We get excited about a lot of things—new websites, our fur babies, a well-organized navigation bar—but nothing hits quite like launching a fresh .gov site for a town so close to home (hasOptimization’s hometown!). That’s why we’re extra excited to introduce the brand new Canterbury, NH website! 

As any small business owner knows, it can be a real challenge to strike the right balance between working in and on our businesses. That’s certainly been the case here at hasOptimization where we’ve been so slammed with new business that we nearly forgot to share our work with the world.  These site launch blog posts matter to use because, of course, we want to showcase our expertise and dedication to our clients; we also want to introduce them to our audience.  So, here we go, the site launches that have been keeping the hasOptimization team hopping! 

In case you haven’t noticed, the social media platform Bluesky is suddenly dominating headlines and attracting record numbers of new users. What gives?  Since the U.S. election on November 5, specifically X (formerly Twitter) CEO Elon Musk’s apparent influence in Donald Trump’s victory, a growing wave of social media users — 18 million to date — have been leaving Twitter for Bluesky. By leaving Twitter, we mean leaving in droves! So far, more than 115,000 users have abandoned Twitter or X, post-presidential election. This mass migration signals a significant shift in user preferences and raises important questions about the future…

When Kerry Barrett came to hasOptimization with ideas for an updated site, we were excited to help her create a site that reflected who she was and how passionate she is about helping people reach their potential. Kerry is an on-camera coach, corporate trainer and keynote speaker on a mission to help her clients level-up their on-camera skills and confidence so they can leverage video for authority, visibility and revenue.

We are proud to announce the launch of a new site for Ava Marie Chocolates. Located in Peterborough, NH, Ava Marie Chocolates has been providing outstanding gourmet chocolate creations throughout New England since 2003. In 2023, the store was purchased and the new owners wanted to freshen up the site and branding of their chocolates so we stepped in to help! 

hasOptimization is proud to announce the launch of a new site for OUT MetroWest. Located in Framingham, Massachusetts, OUT MetroWest builds communities where LGBTQ+ youth can thrive and affirm LGBTQ+ identities through positive role-modeling. OUT MetroWest has been supporting the LGBTQ+ community for over a decade and has grown over the years to fit the needs of the community.

Our current client Sylvia Lewis does not shy away from a project, so we weren’t surprised when she came to us with a request to build a new website for her upcoming project, Auntyland Film Fest. The Auntyland Film Fest will be taking place during Women’s History Month in March 2022 and is “devoted to short films by and for diverse women and girls”.