Posted by Courtney Fappiano on July 8th, 2026hasOptimization’s Community Impact Initiative
2026 has been a hell of a year, so we want to bring a bit more *sparkle* to our lives and Do More Good. Over the past few months we have been brainstorming how our small business up in the northeast corner of the US can make an impact and support a business that needs some help growing.
We batted back and forth a few ideas like social media programs, advertising, website support. But what stuck with us was the essential and foundational work of brand identity. If you don’t know much about hasOptimization, we’ve been making logos and working with nonprofits for more than a decade. We’re queer/trans owned, social justice oriented, and care deeply about doing business with care and integrity.
So we are excited to launch Doing More Good, a community impact initiative that will offer a nonprofit organization a completely free logo and brand package. The selected nonprofit will receive a professional brand package, including:
- Logo Options
- Defined color palette & typography
- Brand standards guide
We’ll start with a brand exploration session to understand your mission, vision, and what makes you unique. Then we create 3 logo options and collaborate with you through two rounds of revisions to ensure the final look feels like your organization. Once you decide on your logo, we deliver a complete brand package including logo files and brand standards guide giving your nonprofit everything needed to present a cohesive, professional visual identity.
Who Should Apply?
If you are a nonprofit, you should apply. It doesn’t matter if you are brand new or have been at it for a few years and have outgrown your current branding. We want to hear from you! We’re especially excited to work with local organizations and those focused on social justice, equity, accessibility, and community care.
Applications are open through the end of August, and we’ll announce the selected organization this fall.
If your organization could benefit from a fresh start, fill out the form here. If you know a nonprofit doing incredible work, please share this opportunity with them.
We look forward to meeting you!
