Posted by Courtney Fappiano on September 22nd, 2025A few weeks ago I decided to interview Logan, owner and lead strategist of our team, about the SEO (Search Engine Optimization) landscape and their thoughts on the introduction of AI (artificial intelligence). My findings were as expected, AI isn’t going away, AI is a problem, and generative AI is the worst of all. We did, however, touch on how AI is useful in simplifying our day to day workplace tasks, by giving us the opportunity to offload exercises like brainstorming and notetaking.
Let’s dive into some of the answers I got from Logan… Once I got them talking, they really became passionate about this topic!
Q: Can you predict what SEO will look like in the next few years?
A: Yes and no. Tech changes fast — five years ago, no one predicted AI’s current role. But one constant is aligning with Google’s goals. Google makes money from ads, so it needs people to trust search results. That means well-optimized, valuable sites will always win long-term.
Logan went on to say they think we are going to see an AI bubble, because right now we are experiencing a proliferation of AI generated content that is really making it difficult to find REAL content. The problem with large language models is that they can generate answers that look right, but they cannot think. So what happens? Often people take whatever ChatGPT or Google Gemini cranked out at face value and run with it, which can lead to a lot of incorrect information being circulated… just about everywhere.
Q: With AI everywhere, why should businesses still work with human SEO professionals?
A: AI can’t think critically or use judgment. Overreliance on AI is already flooding the internet with low-quality content. Professionals bring strategy, context, and accuracy. AI may help, but without human editing and expertise, it’s unreliable — sometimes dangerously so.
Logan used the example of a Facebook group on parenting and care seats. One user asked a very specific question on carseat safety, and many of the answers they were given were screenshots from the first suggestion that popped up in Google search, aka, the AI suggestion. AI is really bad at giving you specific answers like that, since there are so many care seat models that have similar names and specific safety regulations to follow. AI is not good at distinguishing between them. So what you will often get is a mash up of information that sounds like it makes sense and it might be correct, but it is not. It’s not sourcing it from the one singular, correct source that has the exact answer that this person needs.
My Takeaway
Generative AI is not all that it’s cracked up to be; in fact, it comes with considerable limitations. You cannot rely on it for factual, inventive, original information. And SEO is not going to disappear anytime soon. You will still need a human brain to decipher cultural shifts in language, topics, and nuance. Narrow AI can be helpful for simplifying daily tasks, but still needs a human brain to review, edit, and adjust.
Over the next few weeks we will be publishing videos of our interview on our socials so if you want to hear human voices, give us a follow! And if you have SEO questions, you know where to find us.
Haha, Logans right! AI is like that friend who gives great sound advice but cant tell if your car seat is actually approved for use on Mars. Relying solely on it for SEO is like trusting a GPS that thinks left at the next green AI is a valid instruction. SEO needs the human touch – the strategic thinking, the nuance, the ability to differentiate between a genuinely helpful answer and a well-written hallucination. AI is a cool tool, sure, but lets not pretend its got its head (or its critical thinking skills) in the game yet. Well stick to human brains for now, thank you very much!đếm ngược ngày thi