Posted by Courtney Fappiano on November 13th, 2025We’re so excited to share the new brand and website for Dr. Laura Sheridan, a trauma-focused therapist who’s gearing up to expand her online presence and connect with more clients.
Laura’s practice has a special focus on supporting first responders, helping them navigate the unique mental and emotional challenges that come with serving their communities. After years of experience, she has a “greater appreciation for the mental load of holding things together after tough situations, the toll of shift work, the importance of having trusted peers and admin, and the cost of not being able to “unknow” what you know.”
We started with logo work. For the logo, Laura knew what she liked right from the first round, we landed on a geometric design featuring her initials, LS. The logo feels dynamic which we personally love, it has a sense of balance.
The hasOpt team loves working with clients from the logo up. It’s one of our favorite ways to dig into a brand’s identity and really understand how a client envisions themselves. Seeing a brand come to life from logo to full website is always such a rewarding process.
Laura’s new WordPress site is a full upgrade, now multi-page, more fleshed out, and reflective of the grounded energy she brings to her work. We used nature-inspired visuals throughout and added her client portal for easy access for new and existing clients.
This one was especially fun as our developer Holly and Laura both train in Brazilian Jiu Jitsu, which made for some great creative synergy while building a site that feels professional while featuring some of Laura’s badass Jiu Jitsu shots!
Check out the new site 👉lsassociatesllc.org
