Posted by Courtney Fappiano on August 14th, 2025Imagine trying to corral over 80 therapists, a medication management program, multiple group sessions, and a two-state footprint into one website. That’s not a metaphor, we just did that.
We’re happy to announce the launch of the brand-new website for Counseling Associates, an awesome mental health practice offering services across New Hampshire and Mississippi! From a small office in New London, NH in 2004 to 84 clinical staff in 2025? That’s some serious growth, and now, their website does it justice.
Building this site took a bit longer than our usual turnaround….because this team is huge. Like 80+ clinicians, therapists, interns, group leaders, and medication providers huge. All of whom needed to be represented thoughtfully and clearly. Not to mention the fact that this isn’t just a static brochure site. This is a living, adapting resource for the community.
So many therapists, we needed a spreadsheet
To keep things organized and future-friendly, we built out custom post types for both Therapists and Groups. Each comes with its own shiny template, which means the Counseling Associates team can easily add, update, or remove providers or offerings without having to call us every time they want to tweak a bio or promote a new group therapy session. We love an empowered DIY client.
We also created a custom-coded filterable archive for therapists so users can actually find the right provider instead of scrolling endlessly and hoping someone takes their insurance and sees kids on Thursdays.
And speaking of insurance, Counseling Associates accepts most of them (which is a super plus), including Medicare and Medicaid. They’re real about access and equity, and their new site reflects that. Built with accessibility in mind, it’s now mobile-responsive, intuitive to navigate, and has user-friendly tools like:
- A Client Portal link right in the header
- New client request forms
- Professional referral forms
They also opted to use their preferred HIPAA-compliant form provider, which was a unique twist on our usual setup. The result was a secure experience for clients and clinicians.
Not just a pretty cover.
Behind the sleek layout is a mission-driven practice that’s won awards like the 2024 NH Business Excellence Award in Healthcare. Their commitment to inclusivity, growth, and client-centered care isn’t just a catch phrase they use. It’s baked into everything they do. With services spanning telehealth, in-person therapy, child and adult psychiatry, and even a training program for the next generation of clinicians. We’re honored to help them support their communities with a website that grows with them.
It was a joy to work with Andrea, Betsy, and Susan throughout this project. Their passion for this work, deep knowledge of the field, and genuine care for their team and clients made the process collaborative and thoughtful.
So, whether you’re a potential client, a provider referring someone, or just a curious human with a love for new websites and inclusive healthcare, go take a peek at ca-mh.com. It’s live and its lovely.
