Posted by Courtney Fappiano on September 2nd, 2025

If you’ve hired us to run your social media, first of all thank you for trusting us with your online self. We’re here to make it look good, sound smart, and be relatable. But here’s the thing: even the most brilliant social media plan needs you to really shine.

Let’s talk about how to squeeze every drop of goodness out of your social media program with hasOptimization.

1. Be Involved 

Any great cake starts with ingredients. The more we know about what’s actually happening in your business, the more your socials feel like you. New product? Surprise sale? Your office dog just learned how to type an email? Tell us! Otherwise, we’re over here guessing and Googling stock photos of generic “office culture.” (We very much DISLIKE that)

2. Send Us Real Pics, Videos, and Happenings

Stock photos are not ideal, your actual audience wants to see YOU. Real pictures of your team, your space, your products, your customers (with permission), or your cat supervising your video calls. The more authentic, the better. Social media is basically a big “show and tell,” so please, brag a bit.

3. Give Feedback (We Promise, We’re Not Offended)

If you see something and think, “Hmm… not quite me,” say something. We’d rather tweak one post than have you side-eye your entire feed for six months. We can’t grow without feedback, and you can’t get the social presence you want without telling us when we’ve missed the tone.

TL;DR: Social media is a team sport.

We bring the strategy, consistency, and meme knowledge. You bring the personality, the real-life moments, and the honesty. With these two key components we can produce something that looks good and actually connects with your audience.

Now, send us that photo of your office dog!