Creating Summit Path Blooms’ Logo & Launch Materials


When Devon first reached out to us about her budding flower business, Summit Path Blooms, she had one big realization: she had a lot of blooms. Like, way more than your average backyard gardener. Dahlias, sunflowers, herbs and more, her yard had quietly transformed into a full-blown micro flower farm. And just like that, Summit Path Blooms was born.

Devon had a vision: pollinator-friendly, pesticide-free, and small-scale blooms. When approaching this project,  we knew right away we wanted to make everything cute and approachable. It needed to feel local and handmade, with a sprinkle of whimsy and a chonky bumble bee.

Logos, Stickers, & Blooms

Working with Devon was great because she knew what she wanted. She brought a clear aesthetic (floral cottagecore meets eco-conscious farming), and we brought the artistic talent to match.

One of our favorite details is that a lot of this logo is hand-drawn by our designer, Holly Klawiter. There’s just something that feels so real about custom illustration when you’re building a brand. We worked together to shape the logo, design coordinating business cards and stickers, to capture Devon’s vision.

And then the bumble bee. We loved this plump little pollinator, the bee became a central part of the branding, representing the importance of pollinators to Devon’s farming practice.

Stop and Smell the Dahlias

If you’re local to Western Mass, do yourself a favor and keep an eye out for Summit Path Blooms on Route 47 near Pearl Street. You’ll spot the new sign and the cute flower stand!

We’re so excited to see Devon and Summit Path Blooms thrive, it’s been such a joy to help bring this brand to life.

Want your own small brand transformation story? We’re here to help you grow something beautiful

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