The SEO Reality Check

Fix the 6 SEO Misconceptions Quietly Costing
Your Business New Clients Every Month

(Without Starting Over From Scratch)

In this free email course, you’ll get a six-day reality check on your website’s SEO. I’ll cover the six misconceptions I see most often in local businesses, including the ones your current web team may not have mentioned, and what to actually do about each one.

What You’ll Get Inside:

6 Short Emails – 1 Costly Misconception Per Day (Each email will take less than 4 minutes to read)

Day 1: The Wrong Advice Problem

Why most SEO advice online was written for a completely different type of business, and how following it quietly wastes your time and budget without you realizing it.

Day 2: The Developer Misconception

What your web developer probably did not do, even if they told you the site was SEO-optimized, and the one question to ask them this week.

Day 3: The Content Trap

Why publishing more content is not the same as doing SEO, and what the difference looks like in real traffic numbers from real clients.

Day 4: The Deleted Pages Problem

What actually happens to your search rankings every time you take a page down, and how to stop losing years of accumulated search value without knowing it.

Day 5: The Reviews Misconception

What you can actually do about your reviews, including the bad ones, and why the goal of responding to a negative review is not what most people think.

Day 6: The Waiting Game

Why “I’ll get to SEO when things slow down” is usually the most expensive decision a local business makes, and what to do instead.

Who This Is For:

  • Local business owners who have a website but aren’t sure it’s actually bringing in new clients
  • Professional service providers who’ve been told their SEO is “handled” but aren’t seeing results
  • Practices and firms investing in a website every month without knowing what it’s doing in search
  • Business owners who’ve tried SEO before and aren’t sure why it didn’t work
  • Anyone losing new clients to competitors down the street and not knowing exactly why
  • Local professionals who want a clear picture of their site’s search performance before spending more money

Learn from someone who has been doing this for local businesses since 2009.

In just 8 months, our website reached over 1,000 visits per month [from zero].

Nikki Chemel
Ziibest.com

Logan Snyder, Owner and Digital Marketing Strategist, is absolutely brilliant in [their] knowledge of the workings of websites and social media.

Susan Bradstreet Englert
Sandpiper Artisans Graphic Design

[Logan] really knows [their] stuff and it is apparent in the results. In just 8 months, our website reached over 1,000 visits per month. [They] truly are a “website improver extraordinaire,” as [they] not only are an expert in the subject, but also takes the time and effort to make thoughtful and intelligent recommendations.

Nikki Davimos
Elicit Insights

Logan’s knowledge of SEO, Social Media, and understanding the analytics of those platforms is critical to anyone who doesn’t have the time to learn the intricacies of these things.

Steve Wallace
B2B Rev Co

[Logan] is creative, sharp, knowledgeable and results-oriented. I was looking to hire an SEO consultant and figured it would be a necessary but unexciting project. Wrong! [Logan]’s flair for critical thinking and brainstorming skill make working with [them] inspiring and rewarding.

Jacqueline Murphy
Writer, Editor, Creative Consultant

About Logan

I'm Logan Ares Snyder(they/them), digital marketing strategist and founder of hasOptimization. I have a BA in psychology from Smith College, and apply that analytical eye for human behavior to all of my work. My career in website and marketing technology began in Los Angeles in the user experience field. Later, I was hired as an SEO freelancer by a La Jolla-based marketing firm and eventually rose to Director of Analytics prior to returning to my home state of New Hampshire.

I’ve been an independent marketing professional since 2009 and made hasOptimization, LLC official in 2013. I’m the lead marketing strategist, primary sales rep, the Analytics and advertising nerd, and one of our three account managers. When I’m not deep in the zone in front of a triple-monitor Mac, I sing, ride horses, and run around in the woods.