This year hasOptimization will work with a nonprofit org that is Doing More Good to create a branding package that includes a logo, color palette, typography and brand standards guide.
Why This Matters
Marketing is transformative for nonprofits. It helps amplify your mission, engage your community, and boost donations through strategic campaigns. But for many organizations, marketing is last on the list in terms of funding. Programs tend to take priority and expertise in marketing is often out of reach, leaving nonprofits at a disadvantage when it comes to telling their story.
hasOptimization sees the gap. We know nonprofits are doing the good work every day, and we want to help you share that impact in a way that reaches more people and drives more change.
What We’re Doing
For over 15 years hasOptimization has been helping organizations grow. It’s in our bones. Our Community Impact Initiative provides one nonprofit organization each year with pro bono marketing support, giving them direction, identity, and support to continue amplifying their mission..
Every year, we switch up the type of project we will support so that different organizations can benefit based on their needs. Projects might include: website design, branding, messaging strategy, video content, or social campaigns.
2026 Focus: Branding
This year, we’ll focus on building strong, cohesive branding. The selected nonprofit will receive a professional brand package, including:
- Logo Options
- Defined color palette & typography
- Brand standards guide
Who Can Apply?
501(c)(3) nonprofit organizations located within the United States. Must be a registered 501(c)3 nonprofit organization. (We’ll consider orgs that are in the process of getting this certification.)
We’ll give extra consideration to:
- Organizations more local to us (New England, New Hampshire)
- Organizations founded by, run by, and/or serving disadvantaged demographics (Some examples: BIPOC, LGBTQ+, immigrant, unhoused, disabled)
- Organizations focused on social justice or environmental issues
- Organizations that have limited budgets or otherwise demonstrate financial need
What You Get
Exploration:
We’ll start with a brand exploration session to understand your mission, vision, and what makes you unique. Your goals guide our process.
Design:
We create 3 logo options and collaborate with you through two rounds of revisions to ensure the final look feels like your organization.
Final Delivery:
Once approved, we deliver a complete brand package including logo files and brand standards guide giving your nonprofit everything needed to present a cohesive, professional visual identity.