they/them/their

I’m the owner and lead strategist at hasOptimization, pleased to meet you. I have a BA in psychology from Smith College, and apply that analytical eye for human behavior to all of my work. My career in website and marketing technology began in Los Angeles in the user experience field. Later, I was hired as an SEO freelancer by a La Jolla-based marketing firm and eventually rose to Director of Analytics prior to returning to my home state of New Hampshire.

I’ve been an independent marketing professional since 2009 and made hasOptimization, LLC official in 2013. I’m the lead marketing strategist, primary sales rep, the Analytics and advertising nerd, and one of our three account managers. When I’m not deep in the zone in front of a triple-monitor Mac, I sing, ride horses, and run around in the woods.

Certifications

  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
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