Blog

How To: Add Users to Google Analytics

Posted by on August 17th, 2018

Hello and welcome to another episode of “hasOptimization Explains the Internet”! Today we’re talking about my personal favorite topic, Google Analytics. Google Analytics is the most widely used tool for website analytics. It tracks a vast amount of data points about your site, your users/visitors, and ultimately, it tells you a lot about your marketing and the overall success of your website. We LOVE Google Analytics here at hasOptimization, and asking for access to your site data is probably one of the very first technical-ish things we will ask about when you first become a client. Today, we’re not going…

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Happening Now: Google Beacon

Posted by on January 8th, 2018

Some of our clients–as well as ourselves!–have received complimentary Google Beacon devices mailed to their business address lately. If you have a Google My Business account, you may receive this device in your mail. If you have received a Google Beacon device and want to activate it, click here to skip to the instructions. What is Google Beacon and What Does it Do? Google Beacon is a new way for customers to find something that they may not normally see. It’s a small device that is either standalone or utilizes another device to work (there are different types of beacons,…

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Easy Tips & Tricks to Take Better Photos

Posted by on November 1st, 2017

One thing we get asked a lot is how to take better photos of things, whether they are items being sold or just people. Even if you aren’t a professional photographer and you have no idea about layout or composition, you can make sure you’re utilizing the features of your high-powered cell phone camera to take some amazing photos. 1. Ditch the flash Using the flash can often wash out anything you’re doing. If you’re taking a picture of a person, it’s going to flatten their skin tone and give them a shiny, oily looking face. It will probably also…

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#HowToHashtag : A Guide to Hashtag Basics

Posted by on December 15th, 2014

Today’s blog post is by Social Media Rockstar Aimee Cozza! Take it away, Aimee! So what are these weird things known as “hashtags”? I’m sure you see them often enough… They’re the things with the pound symbol before them. Like you might see, #mylife on Twitter. Hashtags DO serve a purpose, despite how liberally some people may use them (stylistically, that is). Hashtags are like keywords–they are a way to group and find similar topics on Twitter, Facebook and other social platforms. For example, if you post an item such as “Hello world! #tweet” anyone who searches on that platform for…

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WordPress Editing and Publishing Basics

Posted by on October 22nd, 2013

Creating and editing website pages may seem like a daunting task for those of us who are a little less tech savvy. Fortunately WordPress makes this task easy. If you can edit a Word document, you can certainly edit a webpage or blog post on a wordpress site. Start by logging in to your website. You can do this by going to www.yoursite.com/wp-admin (replace “yoursite” with your real domain name) and entering your WordPress username and password. You are now on your site’s Dashboard. There is a menu to the left where you will see options like posts, media, links, pages, etc….

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MacBook Pro RAM Upgrade (Late 2011 model)

Posted by on December 30th, 2011

Today I upgraded my late 2011 MacBook Pro from 4gb RAM to 8gb using a Crucial 2x4gb kit (model #CT2CP51264BC1339). Now, Apple provides a tutorial for this here. However, when I got started, I quickly discovered that they’ve left a decent amount out, probably in the interests of getting more people to pay them for overpriced RAM and service. I love Apple, really I do, but sometimes they’re kind of…irritating. So I’m dubbing this: How to replace RAM in a late 2011 MacBook Pro: The Better Instructions Purchase your RAM. I selected Crucial as a dependable and respected brand. There…

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