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One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity…