Blog

One thing we get asked a lot is how to take better photos of things, whether they are items being sold or just people. Even if you aren’t a professional photographer and you have no idea about layout or composition, you can make sure you’re utilizing the features of your high-powered cell phone camera to take some amazing photos. 1. Ditch the flash Using the flash can often wash out anything you’re doing. If you’re taking a picture of a person, it’s going to flatten their skin tone and give them a shiny, oily looking face. It will probably also…

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Online, so anyone can join! The web conference details will be provided to all participants in advance. You’ll just need a computer with an internet…

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? This class will be held at a greater Manchester area conference room, exact location to be determined at this time. When is it? That isn’t set…

Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How…

We recently completed launch of Catholic Medical Center’s Emergency Management ‘micro’ site, in partnership with 2diFore Marketing. This might be our first ever .org launch! CMC was looking to develop a small site for sharing emergency preparedness and disaster management information. We partnered with 2diFore to create a simple, easily-edited WordPress site that retained the basic branding of the (well-respected) Catholic Medical Center hospital. In addition to providing the development for the site, including theme development, database setup, and content management and setup, hasOptimization also provided a member of the CMC team with a training session on how to manage…

But if our clients want to do it for us, we’re delighted! (Read more testimonials here). The smart and talented June at J Ellen Design has this to say about our work: “At my invitation, Holly was a guest presenter at Window Covering Association of America’s Seacoast Chapter monthly meeting. Holly’s presentation was focused on SEO and Social Media and was geared toward Interior Designers and Window Treatment Workroom professionals. This can be a difficult topic for a group of non-technical individuals; however, Holly was amazing at breaking down each piece into bite-size chunks that were easy to grasp. The…

Today, I started taking a course in Human-Computer Interaction. This is an area of great interest to me, and something I wish I had spent more time on in college, particularly given what I ended up doing after college. Hindsight is of course 20/20! I’m just now working through the introductory section of the course, so I’m sure I will have a lot more to say about the material in the future, but for now the most interesting thing about this course is that it is entirely online, in video format. It’s part of a new online course format developed…

“[Good] bosses consider coaching to be top priority and trust that investing in people will cause the numbers to improve.” I have seen several variations on this advice in recent business-management articles (the quote is from an Inc.com slideshow on the habits of ineffective managers). The sum takeaway is “People, not numbers, make your business; focus on relationships for long term success.” Which I agree with whole-heartedly.

WordPress is a wonderful, open source, flexible, user-friendly, mobile-friendly, SEO-friendly way to build a website. It’s what this site is running on, and it’s one of the most popular platforms on the web. However, this very user-friendliness comes with a price. The downfall of many things which are user-modifiable is that they are also readily user-breakable. Many people like to fault Apple for being a very closed system–and they are right, to a point. However, it is this closed system that lets Apple provide a highly functional and dependable computer with excellent customer service should you have problems. When building…

I’ve decided to start answering occasional website management questions on the blog! I’ve always kind of wanted to be an advice columnist, so why not? Here, a business founder wonders how best to manage her website and a related off-site blog: So, I have my official web site, which provides all the info people need about my organization. But then, because I absolutely love blogging, I also have my blog that details the process of starting my organization. So, here’s the thing. They’re two different websites. Now, my initial thinking on this was to make the blog a separate site…