Does blogging really help to support my business website?

Posted by on October 7th, 2019

The short answer: YES! Ready for the long answer and the proof? While browsing a Facebook group the other day, I was surprised to hear that a poster commented saying something along the lines of “no one wants to read a blog”. This shocked me, but at its essence, it told me that this poster (and everyone agreeing with them) had convinced themselves that blogs have no value, and therefore give no value, which means that people shouldn’t spend time on them. This comment couldn’t be further from the truth.

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Strategies and Styles for Structuring Strong Blog Posts

Posted by on March 4th, 2019

Today’s blog is brought to you by our preferred content writing partner Amanda Silva of Cast Iron Content. Take it away Amanda! Blogging benefits your business and brand — there are plenty of numbers to prove it. While those statistics are valuable, blogging just to check the box as a business owner isn’t a strong strategy. Compelling blog posts provide a point of connection with your audience. More than half of businesses believe blogging is critical to accomplishing their objectives. Not only is blogging a boon to SEO but blogging establishes a brand as an authority within an industry. Blogging gives you an opportunity to connect and communicate with your audience, consistently. In order to write successful blog posts that offer value to your clients, structure and style are key. So is a strong starting pointing…

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Client Profile: Pellé Medical Spa

Posted by on January 9th, 2014

Pellé Medical Spa is a premier medical aesthetics center located in Manchester, NH. They specialize in state-of-the-art laser and light-based treatments for wrinkle reduction, skin resurfacing and hair removal, among other things. The spa also offers beauty solutions such as dermal fillers, Botox®, and facials performed by medical professionals. Pellé aims to offer the latest in skin care products and therapies tailored to each client’s needs. I came to know Pellé’s President, Charlie Morgan, through another client of mine, June Trisciani of j. ellen Design, LLC. Charlie Morgan is an accomplished businessman and has an impressive track record. He has aided in the development of several subdivisions in Northern MA and is the owner of Morgan Self Storage and Founder/CEO of Morgan Records Management. Charlie was intrigued by the role of laser technology as a key component in tattoo removal. This led him to discovering the broad applications of lasers today and led to the creation of Pellé. Charlie’s goal was to make Pellé a destination medical spa in the heart of Manchester, but having a luxurious facility, the latest technology and experienced staff wasn’t going to cut it. Pellé needed a web presence to reach a wider audience and to build its clientele. hasOptimization helped Charlie and Pellé every step of the way. We built Pellé a sleek and elegant, easy-to-navigate website from the ground up. Our graphic designers worked to give the website a calm, relaxing feel, while we worked to write optimized content for each webpage on Pellé’s site. We’ve also helped Pellé…

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WordPress Editing and Publishing Basics

Posted by on October 22nd, 2013

Creating and editing website pages may seem like a daunting task for those of us who are a little less tech savvy. Fortunately WordPress makes this task easy. If you can edit a Word document, you can certainly edit a webpage or blog post on a wordpress site. Start by logging in to your website. You can do this by going to (replace “yoursite” with your real domain name) and entering your WordPress username and password. You are now on your site’s Dashboard. There is a menu to the left where you will see options like posts, media, links, pages, etc. If you would like to create or edit a page on your website, click “Pages.” If you would like to create/edit a blog post on your website, click “Posts.” To edit an existing page, select that page from the menu by clicking on it. To create a new page click “Add Page” at the top of the screen. However, adding new Pages is probably a task that the beginner WordPress user should get help with, as the new page will need to be placed in a menu. Posts, on the other hand, appear automatically in the Blog and are easily user-added. Post or Page, start editing content by using the Visual editor. The Visual editor works very similar to general word processing software. You can add bullets, numbers, change font color and other formatting options all at the push of a button. It is easy to add pictures to your content…

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Organizing Your Blog Part 3: Categories & Tags

Posted by on December 16th, 2012

Over the last couple of weeks, I’ve been talking about blog organization. I’ve covered why you should bother organizing your blog, the basics of setting up your blog, and today I’m covering the ever misunderstood Categories and Tags. Categories Categories are the filing cabinets of the blog. You should define a reasonable set of categories that do not overlap, are not overly specific, and will cover most if not all of the content you plan to have on the blog. Six to ten is plenty for the majority of blogs, and it’s often good to define only a couple of categories at the start and add more later. Removing categories without creating 404 errors is harder than starting with just a few and building up! Don’t put a post in more than one category if you can help it. If you find yourself wanting to do so a lot, your categories may overlap too much, or your posts might be covering more than one topic (why not make two posts?). Tags If categories are the filing cabinets, posts are the manila folders in the cabinets, and tags are the multicolored sticky notes attached to each folder. Unlike categories, it’s okay to have multiple tags per post. In fact, it’s expected. However, you still should not have overlapping tags. Why? Let’s say you have a wedding blog. A reader comes in and wants to read all your posts about wedding dresses. If you have one tag, ‘wedding dresses’, they can easily…

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Organizing Your Blog Part 2: Setting Up Your Blog

Posted by on November 23rd, 2012

Last week I discussed why you should spend time organizing your blog. This week I’ll start telling you how to go about organizing your blog, starting from launch. Is a Blog/Has a Blog If you’re launching a new website, think about the overall structure at the beginning to save yourself time and hassle later. Do you want the home page to be a static page, or do you want it to have your most recent blog posts? Is this a blog site, or a site with a blog? The answers to these questions will determine the information architecture of your blog; in other words, how the information is organized and how users will encounter it. Pages vs Posts Typically, blog posts are for timely information and pages (with the associated ‘present in the navigation’ privilege) are for permanent information. News about your business? Blog post. History of your business? Page. If your site IS a blog, you won’t have to think much about this. If your site HAS a blog, you might think about this a lot. Particularly if you’re blogging for business, it may be worthwhile to you to consult a marketing professional to ensure you are setting your site up for search engine and user experience success. At a minimum, have a conversation with your web developer or content manager about how your content will be structured. URL Structures & You By default, blog software like WordPress often uses a ID number to form the URL for a post….

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Organizing Your Blog Part 1: Why Bother?

Posted by on November 19th, 2012

There are many, many reasons that people write blogs. A few of the most common are personal blogs, blogs for the purpose of drawing in traffic to a site,  informational blogs and photo blogs. While personal blogs may have the luxury of not paying attention to organization, the majority of blogs do not. Why is Organizing Your Blog Important? You certainly can choose to not make use of categories, tags, date archives and URL structure to organize your blog. You have that option. However, even for a personal blog I wouldn’t recommend it. You might want to be able to find something again, and good organization will be a big help. Other reasons to make use of the structures available: Ease of use for visitors. This is the user experience element. If you want people to enjoy and make use of your blog, you have to make it easy to use, and for a blog ‘use’ means ‘find things’. Making use of organizational structures groups related posts together even if you do not crosslink, making it easy for a reader to browse topics. Ease of use for search engines. Search engines need a good user experience, too. If you want your blog posts appearing in a Google search, you want to make it easy for Google to read your site. Organizing your blog well makes it easier for search engines to index your content. Ease of use for you, the writer. If you want to reference a past post and…

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Q&A: Where can I get my one-off content distributed?

Posted by on April 10th, 2012

I have an idea for a piece of content and I want to maximize the likelyhood that people using Google will find it. I don’t plan to create an ongoing blog, and I don’t currently have an outlet that this content is appropriate for–I just want to write about this topic! I considered setting up a WordPress, but it looks complicated for my purposes. How about tumblr? Other ideas? -Wants Right Internet Tool Sometimes you have a piece of content just banging around in your head and you want to have people read it, but you lack a good place to put it. You could, of course, create a new microsite devoted to it, or a small blog, or even just put it up as your Facebook status, but those options all come with significant limitations or downsides, from lack of professionalism to lack of distribution to excessive work for your purposes. My suggestion to WRIT? Find a site that accepts guest posts that is related to your topic, and offer your post up to them. Seek one that is as relevant as possible, has good readership and/or connections in the blogging community, and which will offer social media publicity for your content. If WRIT lacks the expertise to find the right channels for her content, hiring someone who does article marketing (like me!) is always an option. Once you’ve found a good channel, WRIT, don’t forget about social media distribution. Pushing your post out to your friends and family…

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Be Careful with WordPress Plugins!

Posted by on March 5th, 2012

WordPress is a wonderful, open source, flexible, user-friendly, mobile-friendly, SEO-friendly way to build a website. It’s what this site is running on, and it’s one of the most popular platforms on the web. However, this very user-friendliness comes with a price. The downfall of many things which are user-modifiable is that they are also readily user-breakable. Many people like to fault Apple for being a very closed system–and they are right, to a point. However, it is this closed system that lets Apple provide a highly functional and dependable computer with excellent customer service should you have problems. When building a website, it’s actually a pretty different animal–the least-user-modifiable systems are really pretty poor even for the totally new-to-the-web user (see GoDaddy’s awful Website Tonight product). However, they do provide one significant advantage: it’s hard for the uninformed user to break them. WordPress is a great entry-level platform for sites. In its default state, it allows users to quickly build an attractive, usable site with as much content as they want. If the user never touches anything but the default adjustments, their site will probably work perfectly for the foreseeable future. But the fact is, people like to fiddle, and my generation of internet users has high expectations for websites. WordPress provides access to thousands of plugins which extend the interface, add functionality, let you alter additional settings, and so forth. Many are excellent. There are about 3-4 that I install on every site I work on, because they provide…

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Q&A: My blog gets all my traffic, but it’s not connected to my site!

Posted by on February 26th, 2012

I’ve decided to start answering occasional website management questions on the blog! I’ve always kind of wanted to be an advice columnist, so why not? Here, a business founder wonders how best to manage her website and a related off-site blog: So, I have my official web site, which provides all the info people need about my organization. But then, because I absolutely love blogging, I also have my blog that details the process of starting my organization. So, here’s the thing. They’re two different websites. Now, my initial thinking on this was to make the blog a separate site because it covers a broad range of topics, and I wanted to make the organization’s blog (onsite, currently inactive) much more focused on organization-specific content. The offsite blog is already generating far more traffic than the organization site.  Since the whole point of that blog is to build support for the organization and funnel curious visitors back, I can’t help but wonder if I wouldn’t be better just attaching the offsite blog to the organization’s site and calling it the official organization blog. But then I might feel less free to blog about whatever I want! What should I do? –Blog Is Successful, Oh No! BISON (oh yes, I’m going to use silly acronyms!) has a fairly common problem. She started a blog (fun! often updated! useful to others!) and a organization website (boring, static, limited appeal) and now her blog is popular, but her org site isn’t. They’re related,…

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