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Chances are, if you’re on the web in 2019, you have heard of the dreaded algorithm. Facebook is not the only social media channel that utilized “the algorithm”… Subsidiary Instagram also utilizes “the algorithm” over recent posts. Twitter has also begun to adopt the same idea, and other social media programs are falling into line as well. While many of us hate the algorithm (us included; give us a most recent posts timeline!), unfortunately it has become a bit of “web standard”. Understanding how the algorithm works is one way to ensure that you can try to create the very…

Recently, my newsfeed was blowing up with people who were very concerned over news articles stating that Facebook was “moving non-promoted posts from the general news feed”. Rightly so if you were to read a headline like that. If you’re a small business or a business that relies on word-of-mouth or social media to sell things without dumping a ton of money into advertising (say, you’re an artist, for one) this can sound extremely scary. However, as with most things people lose their minds over, I sigh, click on it, read the whole article, then explain to people why the…