Blog

Site Launch: Kelly Interior Painting’s New Look

Posted by on February 5th, 2016

hasOptimization is pleased to announce a launch of a new look for client Kelly Interior Painting, an interior painter out of Southern New Hampshire who was looking for a fresh, new website. Mark Kelly, owner of Kelly Interior Painting, did an incredible job painting the hasOptimization office, and we knew Mark needed a new website that looked as good as the work he was selling. The Kelly Interior Painting website was an old HTML website, with a bit of a dated look and poor mobile capabilities. The original page was built with a basic GoDaddy site builder, which has limited use when it comes to SEO and doesn’t do well on mobile devices. While the website had all of the necessary information for customers to contact the painting service, the website’s look and usability didn’t do justice to Mark’s work. Before: We started by taking all of the elements of his old page that he wanted and bringing them over to a new layout. We then modified some of the elements of his old page to breathe new life into it. For example, the old paint chip image background on the original website we had one of our custom graphic designers modify. She took the idea of the “paint chip” and created a modern, simple-yet-elegant tile background for the main body of the website, while keeping in line with the “Kelly” (Kelly green) theme for a more consistent brand image. We integrated other features such as social media links, beautiful testimonial sliders, and a…

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Site Launch: Antonia Designs’ New Look

Posted by on March 19th, 2015

hasOptimization is pleased to announce the launch of a new look for Antonia Designs, a graphic design specialist in Washington, DC. Antonia has been a longtime client of hasOptimization, and we were thrilled to take over the task of creating a new, sleek website that accurately conveyed Antonia’s design aesthetic and skills. The original site was a quick “first site special” lightly customized WordPress template with a highly constrained budget. The ideas and content were there for Antonia to have a great website, but the design didn’t reflect Antonia’s “bespoke vision”, as her tagline implies. A few years (and a few swapped in background patterns later!) Antonia was ready to move up to a full-custom website. Antonia is a lovely person and we wanted to make sure she put her best foot forward. We brought Antonia’s website into 2015 using crisp graphics and beautiful responsive design that accented Antonia’s design work. Before:   After (click to view the live site):   Congratulations, Antonia! As always, a pleasure to work with you.

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New Client, New Website: Colonial Printing in Manchester NH

Posted by on December 9th, 2014

At hasOptimization, we love the small local business. We ARE a small local business, after all! So some of our favorite clients to work with are always the small companies that give NH towns their flavor and depth. This past weekend included the lesser-known sibling of Black Friday and Cyber Monday, Small Business Saturday. So this seems like appropriate timing to honor one of our newest small business clients, and newest website launches, Colonial Printing. Colonial Printing is located in Manchester, NH, on Middle Street not far off Elm. They’re not just a small business, they’re a family-owned business, which is a rare thing these days. Their business is in printing services for businesses, including business cards, signage, posters and the like. They also do a little business in wedding invitations. In an interesting hasOptimization tie-in, Colonial Printing used to employ one of our graphic design partners, Susan Englert of Sandpiper Artisans. When Susan did the print production work for our client Tax Credit Advisors, Colonial Printing was the only company with the capability to fold Susan’s brilliant little mini-brochures (which came out fantastic, we should note!). It was Susan who introduced the Colonial Printers team to hasOptimization–thanks, Susan! Colonial Printing was great to work with on the website production–they already had a look that they liked, designed by their in-house graphic designer, Danielle, so we just made their vision a functional reality on WordPress and handled the process of switching over from their old site (and hosting, and email) smooth and…

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New Website Launch: Catholic Medical Center Emergency Management

Posted by on October 28th, 2014

We recently completed launch of Catholic Medical Center’s Emergency Management ‘micro’ site, in partnership with 2diFore Marketing. This might be our first ever .org launch! CMC was looking to develop a small site for sharing emergency preparedness and disaster management information. We partnered with 2diFore to create a simple, easily-edited WordPress site that retained the basic branding of the (well-respected) Catholic Medical Center hospital. In addition to providing the development for the site, including theme development, database setup, and content management and setup, hasOptimization also provided a member of the CMC team with a training session on how to manage content creation and editing. Does your company need a website (or an upgrade)? Do you need to learn more about managing content, social media, data analysis or advertising? Contact hasOptimization today!

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Much Overdue Announcements: Website Refresh for Home Air Plus

Posted by on September 17th, 2014

I need to make a super-overdue announcement. We launched a really fantastic, long in the making website refresh for Home Air Plus several weeks ago and have been so busy we didn’t get around to posting about it. So here’s Home Air Plus before: And here’s the new and improved version! You can click through to see it live. Owner Bob Bartlett is a member of the same networking group as hasOptimization, and was very particular about what he did and didn’t want for his new website. That’s always a challenge, but it’s one we’re very willing to rise to, and we’re absolutely delighted that Bob is happy with his new, improved, modernized look. In fact, we’re looking forward to launching a marketing campaign for him soon!  

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New Website Announcement: RaTS Business Consulting

Posted by on August 5th, 2014

Today we’re pleased to announce the launch of RaTS & Affiliates‘ very first website. While we are excited about ALL of our new site launches, there’s something particularly fun about launching a business’ first ever website. RaTS founder Mark Lewis is a member of our BNI networking group and an all-around good guy, with many years of experience as a business consultant and franchising expert. He rightly realized that while he may be a traditional, face-to-face networker (and we’d never deny the power of the in-person connection!), the world has gone digital and it was time he did, too. We designed a site for Mark and RaTS that uses his beloved, quirky rat logo, but also brings in some bright, modern colors and images with a ‘high tech’ feel. We used a lot of Mark’s own content from his networking experience and brochures to flesh out the site, so that it sounds like his voice. We’re hoping we can get Mark into even more online marketing down the line–he has so much to say, he could be a great blogger. But for now, we’re proud to announce that he’s now officially online!

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Site Launch: Antonia Designs

Posted by on September 10th, 2012

It’s always a good day when I get to announce the launch of a new website, and this one has been a long time coming. The development of the Antonia Designs site has been plagued with vacations, indecision, and last minute changes as Antonia and I struggled to realize her vision within her budget. Ultimately I learned a lot in the process, which is always a good thing for me. The web is in no way static, and new solutions and options are always appearing when you least expect them. This was, for example, the first site that I built from the ground up with Yoast’s SEO plugin rather than the collection of various plugins I’d used before. While I was always satisfied with Platinum SEO and All in One SEO (despite occasional conflicts with other software), Yoast’s SEO for WordPress brings the features of those plugins together with those of XML Sitemaps and others, adds excellent tooltip explanation and built-in optimization assistance, and packages it all neatly in one download. I’ve so far been 100% delighted with everything I’ve used by Joost De Valk. The development process for Antonia Designs also included a last minute addition–the home page slider. Antonia originally concluded it was unnecessary, but with the site nearly completed she made the decision to feature more of the photographs she recently had taken on the site. So the slider addition was born, requiring an additional round of edits to a nearly-finalized website. The result, I think, is…

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