Blog

Site Launch: Pamper. Purpose. Service.

Posted by on April 21st, 2021

We are excited to announce the launch of the new Pamper. Purpose. Service. Website! Pamper. Purpose. Service was founded by an inspired writer and author of A Table For One. The ideology behind Pamper. Purpose. Service aims to inspire individuals to pamper themselves, find purpose in their lives, and serve their community. We were eager to form this concept into a fully equipped WordPress site ready for the community to use.

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Of Chessex and Tentsmiths: Two Sides of the Same Coin

Posted by on May 26th, 2020

In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.

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2020 Web Design Trends to be On the Lookout For (With Examples)

Posted by on December 30th, 2019

2020 is here, and while we predict that 2020 will show increased interest in web accessibility, we also are keeping our eyes on what seems to be trending recently for web design. While you don’t have to latch onto every trend you read, some trends are worth keeping, and others you can probably do without. Let’s take a look at trending web design for 2020.

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A Brief History of Black-Hat SEO Tactics: 3 Ner-do-well Tactics

Posted by on May 27th, 2019

You may have heard of the term “black-hat” versus “white-hat”, and you may know what that refers to. If you don’t, remember the old show Spy versus Spy? You had a white spy and a black spy, only in these instances “black-hat” refers to a malicious or underhanded person, whereas “white-hat” can be less morally ambiguous. Black-hat and white-hat can be used to describe a lot of things, especially in the tech community… Black-hat vs white-hat hackers, black-hat vs white-hat developers, or in this case black-hat search engine optimizers versus white-hat search engine optimizers.

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4 Things You Can Do Now to Make Your Website More Accessible To Others

Posted by on May 21st, 2019

A problem with the internet, and with the world in general, is that we put preferential treatment into building things that work for people who are able and able-bodied. When we say able, we mean people who can walk (and walk easily), people who are sighted or can see well, or any other variety of person who can do a thing that another person might not be mentally or physically able to do. That means that we often build websites, apps, and even homes and businesses with the able person in mind while completely forgetting about people who may not…

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Site Launch: BlueDog Pet Care

Posted by on May 6th, 2019

hasOptimization is proud to announce the launch of a new site for dog training and dog walking company BlueDog pet care out of Andover, MA. Long time clients Kim and Chris have put up with a problematic site for some time now and we were happy to assist them with generating a new, cleaner site to fit their needs! BlueDog is a long time client of ours. When we first met BlueDog in 2016, we were tasked to help them find a new scheduling system that would fit their needs. As often happens with our clients as they build trust…

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8 WordPress Security Essentials for Beginners

Posted by on March 18th, 2019

So you’ve decided to launch a foray with WordPress as your backbone. Congratulations! Whether this is your first or fifteenth WordPress website, you may or may not have dabbled in tightening down your security. We go over some of the essential security you should use and implement on your WordPress site. Remember what they say, an ounce of prevention today is worth a pound of cure!

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Site Launch: Tax Credit Advisors

Posted by on February 19th, 2019

hasOptimization is proud to announce the launch of a new look for long-time client Tax Credit Advisors, LLC. Tax Credit Advisors is celebrating a 25th anniversary this month and we wanted to make sure that they had a new look in celebration! Tax Credit Advisors is a specialty tax credit company out of Shrewsbury, MA and a long time hasOptimization client.

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How to Set Up Magento on a DreamHost VPS

Posted by on February 14th, 2019

Kindly enough, DreamHost offers some documentation about setting up Magento on their servers, but unfortunately it doesn’t really cover a lot of the issues you may run into. Here’s how we did it.

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Site Launch: j.b. smorgasboard

Posted by on January 30th, 2019

hasOptimization is proud to announce the launch of a new website for NH appetizer platter catering board creators j.b. smorgasboard! We worked with owners Jill and Brit to launch their first ever website, logo, and marketing materials. We were happy to be able to assist these new business owners with taking their first steps forward into becoming full time business owners. The j.b. smorgasboard duo had a lot we needed to get settled. Since this was their first ever attempt to start getting out onto the web, we helped them with their overall branding package and getting them started on…

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