Of Chessex and Tentsmiths: Two Sides of the Same Coin

Posted by on May 26th, 2020

In 2019, you may recall if you’re a reader of the hasOptimization blog or you follow us on social media, we completed an overhaul of the Tentsmiths website. There are plenty of times where we’ve told customers, in no uncertain terms, that their website is holding them back. In the case of Tentsmiths, new owners Alena and Stephen were well aware of how the ancient, inadequate website for Tentsmiths was holding back additional orders from new customers who did not want to jump through hoops to complete a purchase.

Read More

2020 Web Design Trends to be On the Lookout For (With Examples)

Posted by on December 30th, 2019

2020 is here, and while we predict that 2020 will show increased interest in web accessibility, we also are keeping our eyes on what seems to be trending recently for web design. While you don’t have to latch onto every trend you read, some trends are worth keeping, and others you can probably do without. Let’s take a look at trending web design for 2020.

Read More

A Brief History of Black-Hat SEO Tactics: 3 Ner-do-well Tactics

Posted by on May 27th, 2019

You may have heard of the term “black-hat” versus “white-hat”, and you may know what that refers to. If you don’t, remember the old show Spy versus Spy? You had a white spy and a black spy, only in these instances “black-hat” refers to a malicious or underhanded person, whereas “white-hat” can be less morally ambiguous. Black-hat and white-hat can be used to describe a lot of things, especially in the tech community… Black-hat vs white-hat hackers, black-hat vs white-hat developers, or in this case black-hat search engine optimizers versus white-hat search engine optimizers.

Read More

4 Things You Can Do Now to Make Your Website More Accessible To Others

Posted by on May 21st, 2019

A problem with the internet, and with the world in general, is that we put preferential treatment into building things that work for people who are able and able-bodied. When we say able, we mean people who can walk (and walk easily), people who are sighted or can see well, or any other variety of person who can do a thing that another person might not be mentally or physically able to do. That means that we often build websites, apps, and even homes and businesses with the able person in mind while completely forgetting about people who may not be able to say, use a set of stairs or fit a wheelchair through a narrow door or hallway. On the internet, this accessibility problem mostly boils down to people who have limited vision or are blind. While we can design all we want for user experience to make the simplest and easiest experience for a user, if we do not take steps to make our websites and social media more accessible to those who cannot actually use visual elements, we are not only cutting out an entire market, we are also helping to contribute to countless years of preferential treatment to those who can, versus helping those who cannot. Thankfully, there is some push (though not enough, in our eyes) on the internet now to make things as accessible as possible to those who have trouble seeing or who cannot see at all. These examples can come in the…

Read More

Site Launch: BlueDog Pet Care

Posted by on May 6th, 2019

hasOptimization is proud to announce the launch of a new site for dog training and dog walking company BlueDog pet care out of Andover, MA. Long time clients Kim and Chris have put up with a problematic site for some time now and we were happy to assist them with generating a new, cleaner site to fit their needs! BlueDog is a long time client of ours. When we first met BlueDog in 2016, we were tasked to help them find a new scheduling system that would fit their needs. As often happens with our clients as they build trust in us, more projects starting coming in. We assisted them with adding email addresses, and later, even came to inherit their website and begin to maintain it. Over the course of the next few years, we made numerous changes to the website including simplifying many of the pages and trying to better the workflow of the pages. The website itself had migrated from WP Engine into its own server, and was utilizing a lot of unconventional means to get things done. This meant lots and lots of plugins, and a lot of resource intensive plugins. Since so much of the site relied upon a heavy page builder, as the page aged, we were seeing more and more frequent downtimes as the massive load of plugins was hoarding precious server resources. At one point it got so bad that we were getting downtime notifications three times a night! Sometimes you can…

Read More

8 WordPress Security Essentials for Beginners

Posted by on March 18th, 2019

So you’ve decided to launch a foray with WordPress as your backbone. Congratulations! Whether this is your first or fifteenth WordPress website, you may or may not have dabbled in tightening down your security. We go over some of the essential security you should use and implement on your WordPress site. Remember what they say, an ounce of prevention today is worth a pound of cure!

Read More

Site Launch: Tax Credit Advisors

Posted by on February 19th, 2019

hasOptimization is proud to announce the launch of a new look for long-time client Tax Credit Advisors, LLC. Tax Credit Advisors is celebrating a 25th anniversary this month and we wanted to make sure that they had a new look in celebration! Tax Credit Advisors is a specialty tax credit company out of Shrewsbury, MA and a long time hasOptimization client.

Read More

How to Set Up Magento on a DreamHost VPS

Posted by on February 14th, 2019

Kindly enough, DreamHost offers some documentation about setting up Magento on their servers, but unfortunately it doesn’t really cover a lot of the issues you may run into. Here’s how we did it.

Read More

Site Launch: j.b. smorgasboard

Posted by on January 30th, 2019

hasOptimization is proud to announce the launch of a new website for NH appetizer platter catering board creators j.b. smorgasboard! We worked with owners Jill and Brit to launch their first ever website, logo, and marketing materials. We were happy to be able to assist these new business owners with taking their first steps forward into becoming full time business owners. The j.b. smorgasboard duo had a lot we needed to get settled. Since this was their first ever attempt to start getting out onto the web, we helped them with their overall branding package and getting them started on social. We had our ever amazing partner associate create the pair a fantastic logo based on their desire for a “scandinavian” look and feel – minimalist, clean, and definitely a lot of white. We then helped them claim their domain – as well as any common misspellings that might occur, such as “” since they were playing on the word “smorgasbord” with “smorgasboard”. We also assisted in directing the creation of social accounts, got them up and running with a much-needed Gsuite account, and prepared their website. All in all, we were glad to help these new business owners to launch their business in a more official manner. We were also quite happy to see all those delicious pictures of their boards come through. Best of luck to the crew at j.b. smorgasboard! We’re rooting for you!

Read More

GoDaddy: Possibly the Worst Web Hosting Company Available?

Posted by on January 26th, 2019

The other day I was minding my own business, watching Comedy Central via their app, when I caught sight of it. It was a hip, catchy, quick-cut ad for “easy to use” websites hosted on GoDaddy. While the ad may have been pretty, cut together nicely, showcase some OK looking sites on it, and have a cool audio track, GoDaddy’s hosting is anything but nice. We are often tasked with inheriting sites from clients that were either self-created or set up by someone else, and a lot of the times they are hosted on GoDaddy. Why is GoDaddy such a bad company, and why is their hosting not our first or even last pick?

Read More