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Q: OMG Facebook changed things and my reach has gone down the toilet and no one is seeing my posts and Facebook wants me to pay for Promoted Posts but I can’t afford it and this is killing my business! How can I get my Facebook Reach back without paying for Promoted Posts? –Posts Aren’t Getting EdgeRanked A: Okay, PAGE, calm down–it’s going to be okay. This article does an excellent job of debunking the issues surrounding Facebook’s latest changes. Here’s a quick recap: Facebook has historically NOT shown you all the posts of all the things in your news feed, even…

I recently launched my business and I’m working on building social media profiles. I don’t have a lot of time and I’m worried that having many profiles will spread me too thin. I sell mostly to business professionals. Does my brand need to be on Facebook? –Facebook Is Necessary? Let me preface this with the following: I’m a product of the Facebook generation. I got a profile back when you had to have a college email to join. Social media helped shape my college experience, and therefore has had no small influence on my career. I love Facebook. That said,…

I’ve decided to start answering occasional website management questions on the blog! I’ve always kind of wanted to be an advice columnist, so why not? Here, a business founder wonders how best to manage her website and a related off-site blog: So, I have my official web site, which provides all the info people need about my organization. But then, because I absolutely love blogging, I also have my blog that details the process of starting my organization. So, here’s the thing. They’re two different websites. Now, my initial thinking on this was to make the blog a separate site…