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I read an article this week that got me thinking: What is the job of marketers? Read the original article here The article is looking at the rise of the diamond engagement ring, as orchestrated by De Beers in the 1930s. The De Beers diamond marketing ploy may have been the best-ROI (return on investment) marketing campaign ever, launching a global monopoly and changing the face of marriage proposals forever. In effect, they created a market where there was none; created a need where there was none; created a monopoly and generated demand by controlling supply. Today, ‘engagement ring equals…

My favorite projects to work on are small business clients from my hometown area. Why? Well, I’m from a small town (Canterbury, NH) and live in a small city (Concord, NH), and when you grow up in small communities you understand the value of local communication. I’ve also lived in the big city (Los Angeles, CA) and the contrast between small business marketing there and small business marketing here in Concord is stark. Small business in Concord, NH is interdependent. There is less competition, and more incentive to cooperate with your fellow small business next door or down the street….