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Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How…

Today’s blog post is by Social Media Rockstar Aimee Cozza! Take it away, Aimee! So what are these weird things known as “hashtags”? I’m sure you see them often enough… They’re the things with the pound symbol before them. Like you might see, #mylife on Twitter. Hashtags DO serve a purpose, despite how liberally some people may use them (stylistically, that is). Hashtags are like keywords–they are a way to group and find similar topics on Twitter, Facebook and other social platforms. For example, if you post an item such as “Hello world! #tweet” anyone who searches on that platform for…

Pellé Medical Spa is a premier medical aesthetics center located in Manchester, NH. They specialize in state-of-the-art laser and light-based treatments for wrinkle reduction, skin resurfacing and hair removal, among other things. The spa also offers beauty solutions such as dermal fillers, Botox®, and facials performed by medical professionals. Pellé aims to offer the latest in skin care products and therapies tailored to each client’s needs. I came to know Pellé’s President, Charlie Morgan, through another client of mine, June Trisciani of j. ellen Design, LLC. Charlie Morgan is an accomplished businessman and has an impressive track record. He has aided in…

I recently launched my business and I’m working on building social media profiles. I don’t have a lot of time and I’m worried that having many profiles will spread me too thin. I sell mostly to business professionals. Does my brand need to be on Facebook? –Facebook Is Necessary? Let me preface this with the following: I’m a product of the Facebook generation. I got a profile back when you had to have a college email to join. Social media helped shape my college experience, and therefore has had no small influence on my career. I love Facebook. That said,…