Blog

Social Media: Casting a Line vs. Casting a Net

Posted by on April 9th, 2018

When taking on new clients for social media management, we often have to sell ourselves on a few points and convince our clients that we are working in their best interests. One of the biggest things we have to sell our new clients on is when we’re coming up with topics to post about, that they need to cast a broad net and develop into “halo” topics that can envelop their brand.

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Reviews: What to do and what not to do

Posted by on March 27th, 2018

One of the biggest sticking points when it comes to small business is reviews. While we have guides on what to do with bad reviews, and guides on how to ask for reviews, we need to also talk about the importance of reviews, especially when it comes to running a small business. Why are reviews so important? Reviews can make or break a small business. Online reviews are now “word-of-mouth” advertising on the internet. When you Google a business, often times you will see an aggregate of Yelp, Facebook, and Google reviews, showing off blurbs from reviewers as well as…

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Calm Down, Internet: Facebook Moving Page Posts from Newsfeed

Posted by on November 3rd, 2017

Recently, my newsfeed was blowing up with people who were very concerned over news articles stating that Facebook was “moving non-promoted posts from the general news feed”. Rightly so if you were to read a headline like that. If you’re a small business or a business that relies on word-of-mouth or social media to sell things without dumping a ton of money into advertising (say, you’re an artist, for one) this can sound extremely scary. However, as with most things people lose their minds over, I sigh, click on it, read the whole article, then explain to people why the…

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Upcoming Class: Marketing on Social Media

Posted by on October 16th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Online, so anyone can join! The web conference details will be provided to all participants in advance. You’ll just need a computer with an internet…

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Upcoming Class: Marketing on Social Media, date TBD

Posted by on April 27th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? This class will be held at a greater Manchester area conference room, exact location to be determined at this time. When is it? That isn’t set…

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What social media service should I be using?

Posted by on January 31st, 2017

The internet is a wonderful place. Not only does it put the wealth of human knowledge at our fingertips, it means we can access all kinds of once previously not as readily available information. With a quick Google search, you can pull up everything about a business – right down to when they are open, contact information, location, and sometimes even most popular times. Social media helps that. It’s a great way to substantiate your business page and engage with customers and potential customers, share ideas, as well as gather comments and criticisms that can help your business grow. So…

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How To: Connect Your Instagram to Facebook

Posted by on January 31st, 2017

Sometimes you want your social media to do all of the heavy lifting for you, and that means making one post stretch as far as it can. Certain social media services allow you to connect to other social media services, which means that one post can be posted to multiple services at once. In this instance, we will be connecting Instagram and Facebook. At the time of typing this, Instagram can post to your profile (timeline) or your page — not both. Facebook is unable to post to Instagram for you, so it’s a one way relationship. Instagram can also…

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Upcoming Class: Marketing on Social Media, February 18

Posted by on December 29th, 2015

Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How…

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#HowToHashtag : A Guide to Hashtag Basics

Posted by on December 15th, 2014

Today’s blog post is by Social Media Rockstar Aimee Cozza! Take it away, Aimee! So what are these weird things known as “hashtags”? I’m sure you see them often enough… They’re the things with the pound symbol before them. Like you might see, #mylife on Twitter. Hashtags DO serve a purpose, despite how liberally some people may use them (stylistically, that is). Hashtags are like keywords–they are a way to group and find similar topics on Twitter, Facebook and other social platforms. For example, if you post an item such as “Hello world! #tweet” anyone who searches on that platform for…

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Client Profile: Pellé Medical Spa

Posted by on January 9th, 2014

Pellé Medical Spa is a premier medical aesthetics center located in Manchester, NH. They specialize in state-of-the-art laser and light-based treatments for wrinkle reduction, skin resurfacing and hair removal, among other things. The spa also offers beauty solutions such as dermal fillers, Botox®, and facials performed by medical professionals. Pellé aims to offer the latest in skin care products and therapies tailored to each client’s needs. I came to know Pellé’s President, Charlie Morgan, through another client of mine, June Trisciani of j. ellen Design, LLC. Charlie Morgan is an accomplished businessman and has an impressive track record. He has aided in…

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