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Black Lives Matter. That’s a complete sentence as it stands, and it’s not open for argument, rebuttal, or expansion (if “all lives matter,” we wouldn’t need nationwide protests to recognize the value of Black life).

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

Some of our clients–as well as ourselves!–have received complimentary Google Beacon devices mailed to their business address lately. If you have a Google My Business account, you may receive this device in your mail. If you have received a Google Beacon device and want to activate it, click here to skip to the instructions. What is Google Beacon and What Does it Do? Google Beacon is a new way for customers to find something that they may not normally see. It’s a small device that is either standalone or utilizes another device to work (there are different types of beacons,…

You may or may not have heard of Waze. Waze is a map program that allows users to do a variety of things that your GPS may not currently do. For example, users can report roadblocks, police, and more. In theory it sounds pretty neat, but because it has limited usage and availability, it can be hard to find places on Waze, and some people who use it may have trouble finding your business. If you’re interested in listing your business on Waze, you will need to do a few things. Download the free Waze app on your Apple or…

What is LinkedIn? LinkedIN is a professional social media networking platform designed for industry professionals to post and build a “resume” type profile to be accessed by others on the same platform. What is a LinkedIn Company Page? A LinkedIN company page is a lot like a Facebook page. It operates a place that you can post as your business and promote inside of your business. People can follow that business and stay up to date with your posts. However, unlike Facebook, you can put in LinkedIN company pages:– Career and employment opportunities– Detailed company information– The ability to link…

I need to make a super-overdue announcement. We launched a really fantastic, long in the making website refresh for Home Air Plus several weeks ago and have been so busy we didn’t get around to posting about it. So here’s Home Air Plus before: And here’s the new and improved version! You can click through to see it live. Owner Bob Bartlett is a member of the same networking group as hasOptimization, and was very particular about what he did and didn’t want for his new website. That’s always a challenge, but it’s one we’re very willing to rise to,…

Today we’re pleased to announce the launch of RaTS & Affiliates’ very first website. While we are excited about ALL of our new site launches, there’s something particularly fun about launching a business’ first ever website. RaTS founder Mark Lewis is a member of our BNI networking group and an all-around good guy, with many years of experience as a business consultant and franchising expert. He rightly realized that while he may be a traditional, face-to-face networker (and we’d never deny the power of the in-person connection!), the world has gone digital and it was time he did, too. We…

Here at hasOptimization, we love all our clients! But there’s a special place in our heart for Dianne Beaton of 2diFore Marketing Solutions. Dianne is not only a client, she’s a partner–and a friend! I met Dianne last year through another fantastic partner, Susan Englert of Sandpiper Artisans Graphic Design, whose design skills have influenced many of the websites we build. Dianne was looking for someone to be the go-to SEO, web development and web maintenance contractor for her full-service marketing firm, and Susan knew that hasOptimization could fill those shoes. We began working with Dianne on SEO content updates…

hasOptimization is pleased to announce that we’ve hired an Online Marketing Manager. His name is Andrew Pezzuto, and you can learn more about him here, on our new staff page! Andrew is a snappy content writer, a baseball fanatic, and likes to crank dubstep in the hasOptimization offices while he’s working. And we’re okay with that! If a working environment with a constant supply of snacks, permission to kick your shoes off while working, electronica on Pandora most of the day, and a super flexible schedule with work-from-home permission sounds up your alley (oh, and you have to have SKILLZ,…

Pellé Medical Spa is a premier medical aesthetics center located in Manchester, NH. They specialize in state-of-the-art laser and light-based treatments for wrinkle reduction, skin resurfacing and hair removal, among other things. The spa also offers beauty solutions such as dermal fillers, Botox®, and facials performed by medical professionals. Pellé aims to offer the latest in skin care products and therapies tailored to each client’s needs. I came to know Pellé’s President, Charlie Morgan, through another client of mine, June Trisciani of j. ellen Design, LLC. Charlie Morgan is an accomplished businessman and has an impressive track record. He has aided in…