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Marketing News Roundup: September 2023

Posted by on September 4th, 2023

It’s time for another marketing roundup! Here are some things that have been happening in the digital marketing world over the past month.

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7 Ideas to Improve Your Holiday Marketing

Posted by on November 22nd, 2022

It’s tiiiimeeeee! Yes, it’s time to go all-in on your holiday and seasonal posting and offerings. While you should have been planning since at least September (more on this soon, keep reading!), even if you waited until the last minute, we’ve got some great tips to get you in shape for the holiday season.

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Marketing News Roundup: September 2022

Posted by on September 8th, 2022

From preparations for holiday shopping season (no, we can’t believe it’s just around the corner either) to new insights into Google’s crawl budget, we’ve got you covered with a roundup of some important digital marketing news over the last month.

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Spring cleaning your business

Posted by on March 15th, 2021

Coming out from a long winter and seeing the warm sun shine through your windows can get you into the mood to start cleaning. Organizing and cleaning your house is one thing, but what about your business and your online presence? While you should be routinely checking over your web presence to make sure it is correct and not out of date, there’s no better time to ensure it is than in the spring before you take on new work and projects. We’ve got some tips for you to make sure you’re putting your best foot forward for the year…

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Things you can do NOW to prep your business for the online world

Posted by on March 23rd, 2020

Getting stir crazy? Not sure how your business will fare during this time of uncertainty? Don’t forget about all things internet that can help you continue growing your business even when people can’t come through the door!

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From an Artist: Please Stop Using My Artwork

Posted by on April 16th, 2018

We’ve written about image attribution before, but how deep does problems with image theft really go? I’m here to tell you, from an artist, to please stop using my work.

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Google Built-In Websites

Posted by on March 5th, 2018

We’ve had a lot of notifications about this particular feature on Google My Business. When managing a lot of different locations on Google, Google can get obnoxious with reminders sometimes. However, any other owners on these accounts will also get notifications, which means that the business owners may be getting confusing notifications from Google as well. Don’t worry, business owner! We have it handled. What is it? Google has integrated the use of a “website” on their own server. This is great if you don’t have a website, and Google gives you the tools to build one without worrying about domains or server space….

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Upcoming Class: Marketing on Social Media, date TBD

Posted by on April 27th, 2017

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? This class will be held at a greater Manchester area conference room, exact location to be determined at this time. When is it? That isn’t set…

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Upcoming Class: Marketing on Social Media, February 18

Posted by on December 29th, 2015

Hear ye, hear ye! The first hasOptimization webinar of the new year will be February 18, pending enrollment. The subject: Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? Everywhere! We use Google’s screensharing service to deliver this class anywhere in the world. How…

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Perceived Need, Marketing, and the Diamond Monopoly

Posted by on June 12th, 2013

I read an article this week that got me thinking: What is the job of marketers? Read the original article here The article is looking at the rise of the diamond engagement ring, as orchestrated by De Beers in the 1930s. The De Beers diamond marketing ploy may have been the best-ROI (return on investment) marketing campaign ever, launching a global monopoly and changing the face of marriage proposals forever. In effect, they created a market where there was none; created a need where there was none; created a monopoly and generated demand by controlling supply. Today, ‘engagement ring equals…

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